10 reasons why internal comms pros should participate in social media

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10 reasons why internal comms pros should participate in social media

Regular readers of my blog will know that one of my favourite topics in the broad spectrum of internal communication is social media. Specifically, highlighting how companies are using it successfully for internal comms, sharing my thoughts and advice on the subject and responding to your feedback.

From today I’m now publishing a regular monthly column on all things internal comms and social media related for Neal Schaffer‘s popular Windmill Networking blog.

If you’ve never read it before, I’d encourage you to have a look around the site as it’s packed with hints and tips from using social media for PR by my friend Judy Gombita, to social media marketing and social media and employment law. It features global writers and I find it fascinating to read about the differences and similarities being faced by comms pros around the world, learning new things and discovering new people.

The site also hosts webinars and I took part in one this week on SoMoLo (social, mobile, local) and enjoyed hearing how this is being put into practice by companies, and its relevance for communications. Here are details about the next one.

My first article is 10 reasons why internal comms pros should participate in social media and you can read it here.

Further reading
You can read more about using social media for internal comms in some of the articles I have published in the past via my blog, including how organisations are using Chatter and Yammer.

If you want to read even more, you’re in luck. Work is currently underway by a team of authors, as we’re writing Share This Toothe follow-up to the best-selling Share This: The social media handbook for PR professionals (Wiley, 2012).

I wrote the chapter on using social media for internal communication and employee engagement in the first book. The follow-up is being published by Wiley this summer and I’ve written the chapter on using social media for corporate communication. Part of the process is peer reviewing each other’s chapters via Google Docs, as we did with the first, and it looks set to be a great read. I’ve learnt lots already from the draft versions of chapters and will share more information about it as and when I can.

I’m always on the look out for fresh ideas and new ways of working. If you have a story to share about anything internal comms related including how you’re using social media for internal communication, your thoughts about IC events/training you’ve attended, book reviews etc, do please get in touch with me. There are guidelines on my blog to help you.

As ever, I welcome your feedback, so feel free to comment on my article via Neal’s blog, below or tweet me @AllthingsIC, Rachel

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