What will be the key trends, issues and opportunities impacting internal communication in 2017?

Alas, the illusive comms crystal ball hasn’t been created. Yet.

PR2017However, today’s Countdown to Christmas features #PR2017 – a new free 25-page guide from the Chartered Institute of Public Relations (CIPR).

It’s packed with insight from 20 CIPR regional, national and sector groups. The guide includes CIPR Inside Chair Steven Murgatroyd @steve_murg examining what’s ahead for IC.

Today is day 19 of my Advent series, which means Christmas Day is fast approaching. Search the tag to catch up on any articles you may have missed.

CIPR states: “#PR2017 offers a compelling snapshot of the challenges and events facing communicators in the year ahead. It will help you address your comms planning for next year.”

It’s worth a read, particularly if you want to learn about our industry.

Issues and trends within the CIPR’s guide include:

  • The implications of the UK’s decision to leave the European Union for PR professionals
  • The impact of post-truth politics and distrust of experts
  • The lessons for communicators ahead of the forthcoming French and German elections
  • The reputation of the healthcare sector and the consequences of the Government’s plans to introduce a ‘7-day NHS’
  • The impact of devolution on local public service communicators.

Jason MacKenzie FCIPR Chart.PR, CIPR President 2017 says: “If there’s one thing we can learn from 2016, it’s that modern PR professionals can ill afford to restrict themselves to the silos of their region or sector.

The new landscape demands a broader, more outward looking approach.

“I commend our community of volunteers whose contributions have resulted in an inspired piece of thought leadership.”

Steve MurgatroydSteve’s section focuses on internal communication. In it he writes: “I’m always very nervous when people ask me to make predictions for the coming year. I’m am believer that if you spend too much time predicting then you don’t spend enough time delivering.

Rather than try to predict what will happen over the next 12 months and where Internal Communications will be this time next year, I’d rather we all spend time becoming more flexible, adaptable and ready to accept change.

“There will obviously be fallout from Brexit and Trump over the coming 12 months, but if we spend too long trying to work out what it is, we will probably miss hundreds of other changes that happen every day.

As Internal Communicators we should be out in the business, listening and learning to what our people are saying and what they want from us.

“Like every year, 2017 will be exciting and unpredictable. Our job as communicators is to be flexible and adaptable enough to spot where we can add value and move quickly enough to provide that value in a way that employees will appreciate.

My big tip for 2017 is to listen, learn and adapt.”

You can read the whole guide below or online.

Learn about internal communication
Planning your training for next year? There’s still time to save your place for my next All Things IC Masterclass on 24 January in London.
Choose from:
  • Internal Communication: 24 January 2017, led by Rachel Miller, £499 +VAT
  • Writing Skills Masterclass22 February 2017 with Helen Deverell, £399 +VAT
  • Strategic Internal Communication: (for senior-level practitioners), 23 March 2017, led by Rachel Miller, £499 +VAT
  • Internal Communication27 April 2017, led by Rachel Miller, £499 +VAT.

If you work for a nonprofit organisation, contact me for a 20 per cent discount.

What is it like to attend a Masterclass? Read Advita Patel’s blog to find out.

I hope you have a good week,

Rachel
Post author: Rachel Miller.
First published on the All Things IC blog 19 December 2016.