Guest article guidelines
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go”
Wise words from Dr Seuss there, and I agree with them. When I first started my blog back in 2009 it was mainly my ‘diary’ I was sharing about life working in-house as an internal communication professional. However, over the years I’ve approached and been approached by other comms professionals and have published their thoughts in the form of guest posts.
Why do I publish guest articles?
I see real value in these articles when they are relevant to my readers, informative and particularly when they showcase good comms in action. I enjoy reading about how other people tackle challenges and their impressions of the world of work and am always on the lookout for fresh new ideas.
I particularly like reports from comms events to share with people who weren’t able to attend. I believe that learning from others is one of the best ways to develop and spark thoughts to help influence and shape your own work, and this is why I publish guest articles. There are a lot of smart comms cookies out there and I’m very proud to showcase their thoughts via my blog, particularly as feedback from my readers shows that you enjoy these perspectives.
You can see a whole list of guest articles here to catch up with any you may have missed.
I reserve the right to choose what I publish and if you suggest an idea to me that I don’t agree with, I will take the time to explain why. Examples of this have included requests from companies wishing to market their products via my website. This isn’t what my blog is intended for and if I don’t feel your idea for a guest post would add real value to communications professionals, I will politely decline your suggestion.
What works well for my blog?
I’ve created some tips below to help you structure your guest article. Anything that is useful for my readers has the potential to be good content for a guest post. It can be related to internal communication, corporate communication, external communication, employee engagement, PR or social media, and ideally be derived from your own personal experiences.
Ideas include: current comms trends, case studies, surveys, top tips, reports from comms conferences/courses and events and book reviews. Before you start writing, do please get in touch with your idea to double check we’re thinking along the same lines.
Your article should:
- Be original and not been published on the internet before
- Focus on a relevant topic to my readers (not sure if your idea is relevant? Do get in touch before you start writing)
- Word count: 500-750 words long
- Style guide: I recommend the The Guardian’s style guide
- Image: Yes please, high res in .jpeg format is best
- Formatting: Please save your article as a Word document or paste into the body of your email
- Author biog: Don’t forget to include a couple of sentences about you that I can use as the byline, with links to any profiles e.g. Twitter ID
- Have been approved by your company if you need permission to publish content externally. If you send it to me, I am assuming you have done all the necessary checks your end first.
If you have a suggestion for a guest article, idea of someone you would like me to approach to write or have some thoughts you’d like to share, do please get in touch with me. You can do so via my contact page. Your feedback is important to help ensure my blog stays relevant for my readers.
Thank you and I look forward to reading your ideas,