How I blog + guidelines
The All Things IC blog was created in January 2009
It was originally called Life through a 2.0 lens, then Diary of an internal communicator.
Over the years it has scooped various industry awards including being Highly Commended in the UK Blog Awards 2014, named as one of Europe’s Best Blogs by Communication Director Magazine, plus being shortlisted in the UK Social Media Awards 2014 for Best Business Blog.
How Rachel blogs – and how you can too
I have never accepted payment to write an article on my blog. Occasionally I accept free copies of books to review, or tickets to comms events, but if that is the case, I always declare it and write honestly.
In other words, even if it was free, I will still write as if I paid for the product/event, including any negative views I have, and state this is the case. (nb sending me something without warning, does not mean I will write about it).
If the company I am writing about are a client of mine, I will declare this too. I have an Amazon Associates account, which means when books are purchased via links on my blog, a nominal amount is paid to me. I have an Eventbrite affiliate account too, so sometimes receive nominal referral fees.
Transparency is important to me, particularly as a member of the Chartered Institute of Public Relations (CIPR), and I have my own code of conduct for how I blog. Other people may do something differently, but this method works for me.
Sometimes organisations send me press releases in advance of something happening, under embargo, which gives me time to read through, digest and form my own opinion ahead of the publication date.
I am PR friendly, so if you have an idea of something you’d like me to consider, do please get in touch.
My popular job adverts page provides opportunities for companies to pay to promote their vacancies.
Guest articles – guidelines to help you
Since starting my blog in 2009, I have published over 750 articles including featuring 100 other comms professionals in the form of guest posts.
Why do I publish guest articles?
I see real value in guest articles when they are relevant to my readers, informative and particularly when they showcase good comms in action. I enjoy reading about how other people tackle challenges and their impressions of the world of work and am always on the lookout for fresh new ideas.
What won’t I publish?
I am curious about new technology, particularly when it can benefit corporate communication, and in order to publish an article on my blog, I want to understand how it is relevant to my readers. (I’m pictured learning about Pebble with @therealSJR at the Kred Influencer’s Summit in 2013).
Every day people contact me with products and ideas that they want me to promote via my blog, such as new collaboration software providers. In reality, 99% of the time I say no because they are either not relevant for my readers, not appropriate or it is clear the person has never read my blog.
If I have never used it or if you don’t have examples of customers who have used it, I say no to the offer of a guest post because my blog does not exist to market them and I reserve the right to choose what to publish.
So if you are a company looking to pitch your product, I will only consider publishing your story from your customers’ perspective as I want to know real stories. However, I will most likely say no.
Due to the volume of daily requests I receive, I may not reply to you, particularly if it’s clear the company hasn’t read this page.
I particularly like reports from comms events to share with people who weren’t able to attend. I believe that learning from others is one of the best ways to develop and spark thoughts to help influence and shape your own work, and this is why I publish guest articles. There are a lot of smart comms pros out there and I’m very proud to showcase their thoughts via my blog, particularly as feedback from my readers shows that you enjoy these perspectives.
You can see a whole list of guest articles here to catch up with any you may have missed.
Guest article guidelines
Anything that is useful for my readers has the potential to be good content for a guest post.
It can be related to internal communication, corporate communication, external communication, employee engagement, PR or social media, and ideally be derived from your own personal experiences.
Ideas include: current comms trends, case studies, surveys, top tips, reports from comms conferences/courses and events and book reviews.
I occasionally publish articles by agencies and suppliers. This is not a place to pitch. What readers (and I) are interested in is real stories from the perspective of comms pros.
Before you start writing, do please get in touch with your idea to double check we’re thinking along the same lines.
See my guest archive to read articles by other comms professionals, to see what works well for the All Things IC blog,
Guest article guidelines
Your article should:
Be original and not been published on the internet before
Focus on a relevant topic to my readers (not sure if your idea is relevant? Do get in touch before you start writing)
Be 500-750 words long
Follow a style guide: I recommend the The Guardian’s style guide
Have an image – high res in .jpeg format is best
Be in the correct format. Please save your article as a Word document or paste into the body of your email
Say who it is by. Don’t forget to include a couple of sentences about you that I can use as the byline, with links to any profiles e.g. Twitter ID
Have been approved by your company if you need permission to publish content externally. If you send it to me, I am assuming you have done all the necessary checks your end first.
Got an idea?
If you have a suggestion for a guest article, idea of someone you would like me to approach to write or have some thoughts you’d like to share, do please get in touch with me.
You can do so via my contact page. Your feedback is important to help ensure my blog stays relevant for my readers.
You can also read the All Things IC blog via my dedicated app – download it today from the App Store.
Thank you and I look forward to reading your ideas,