Calling comms pros: how do you measure internal communication?


Calling comms pros: how do you measure internal communication?

This week I was contacted by Kerry Ambrose, Senior Employee Communications Officer at Essex County Council. She is appealing to the comms community for help with a group project as part of the Institute of Internal Communication (IoIC) Advanced Level Proficiency and I’m hoping that readers of Diary of an internal communicator will be happy to share their experiences with her.

Alongside Anna Light from Edinburgh Airport, Kerry is writing about what should be measured by internal communications and by whom.

Kerry said: “We’re looking for examples of different methods, frequency, cost-effectiveness, formal and informal that we can include as part of our report. We would love to hear from comms professionals, this can be anonymous but better still with names and organisations attributed.”

If you have examples of how you measure internal communication that you’re happy to share with Kerry and Anna, you can contact them via email: or or comment via their post in the IoIC LinkedIn group. Thank you in advance for your help, Rachel.

CIPR hosts measurement training 
If you’re looking for training on internal comms measurement, I spotted that the Chartered Institute of Public Relations (CIPR) is hosting an event next month.

It is the CIPR Inside Measurement Summit: Demonstrating Value and is happening on 13 June at CIPR headquarters (52-53 Russell Square, London, WC1B 4HP) from 9.30am-2pm.

Want to know what and how to measure the value of internal communications? Want to know what others in our industry are doing now to measure and show the effect of internal communications has on business outcomes? There will be a panel of expert speakers sharing their experience and how they are measuring the value of internal communications.

Speakers include David Iannelli from Hill & Knowlton, Paul Roberts from Ibis Communications, Angela Sinickas from Sinicakas Communications, Tracey Playle from Pickle Jar Communications and Sean Trainor from Uber engagement.

The finer details
You can follow CIPR Inside on Twitter. The event costs £65 for CIPR members and £85 for non CIPR members and you can book via this link. If you’re planning to attend and would like to write a guest article for Diary of an internal communicator, do get in touch, and you could see your work published on this site to share your thoughts with other comms pros.

Post author: Rachel Miller


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