Why do we trust some brands more than others? How important is integrity for a brand’s success? How can brand confidence be rebuilt during a crisis? The answers to these questions of commercial survival are sought increasingly through the insights of brand psychology. Jonathan Gabay, author of Brand Psychology – Consumer Perceptions, Corporate Reputations is offering the opportunity to […]
Read more >The future of communication is bright. PR is not dead and internal communication isn’t either. Oh and comedian David Schneider has the ability to make me laugh so hard my tummy hurts. These are some of my thoughts from the Futurecomms15 #FC15 conference in London I attended on Thursday. It was hosted by Mynewsdesk and confirmed what I […]
Read more >SPOILER ALERT – If you’re a Game of Thrones fan and haven’t seen the season 5 finale yet, look away now. Seriously. I know people get really cross about knowing the storylines. Don’t say I didn’t warn you there’s a spoiler in here… In this article you’ll discover what we can learn from Jon Snow’s […]
Read more >The next 10 days are packed full of conferences, courses and events for comms pros. Here is my regular look at What’s on this week to help you choose how to spend your time. It covers Sunday 14 to Wednesday 24 June 2015. Crisis Communications Conference Readers of my blog can save £100 off the […]
Read more >Today I’m going to share a dose of inspiration with you. It comes in the form of my cousin David, who worked as a professional Hollywood stunt man for almost 10 years. Back in 2009, when he was working as Daniel Radcliffe’s double in the Harry Potter series, a stunt went wrong and it left […]
Read more >On Saturday night I donned my headphones, set up my microphone and co-hosted the iconic Hobson & Holtz report, which is out now for your listening pleasure. I’m an avid listener of the weekly podcast to learn about the latest happenings in the world of communication and technology. It has been produced for 10 years by Neville […]
Read more >Thank you to everyone who put their names forward to win a day of my time as part of National Volunteers’ Week 2015. After seeing the interest, I decided to pick two organisations to benefit from a day each. So I’m delighted to announce the winners are: National Osteoporosis Society The National Osteoporosis Society (NOS) is […]
Read more >What’s coming up over the next 10 days? Here’s my regular look at what’s going on in the world of comms, so you can plan your diaries from 8 – 17 June 2015 and keep updated. On Saturday night I co-hosted the iconic Hobson & Holtz report alongside Shel Holtz @shelholtz. The podcast, which has […]
Read more >Attending events, conferences and courses is an investment not only in terms of budget, but time too. Every week the Comms Calendar on the All Things IC blog is updated with the latest goings on in the world of comms to keep you aware of what’s happening. Today I’ve got news of three events, and […]
Read more >The Queen Elizabeth (QE) Class aircraft carriers are the biggest warships ever built for the Royal Navy, and the programme to deliver them is one of the largest engineering projects in the UK. Tonight the comms pros at Aircraft Carrier Alliance who ran the ‘One team delivering the nation’s flagships‘ campaign won the Internal Communications Campaign category […]
Read more >To mark National Volunteers’ Week 2015, I’m giving away a day of editing or copywriting to a UK not-for-profit or charity. If you fall under this category and would like to put your company forward to benefit from a day of my time, carry on reading. National Volunteers Week #volunteersweek, runs from 1 to 7 […]
Read more >Vertical videos are on the rise and 39 per cent of the world’s population are now on the Internet. These are just some of the facts that can be found in the annual internet trends report from Mary Meeker. It’s a must-read for anyone interested in or studying the role of online communication. Mary is known as the […]
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