Your company is not too secretive to tweet…

end-logo
CIA_Header

Your company is not too secretive to tweet…

Today the Central Intelligence Agency (CIA) joined Twitter and Facebook.

Yes, that most covert of organisations has decided to join the flock and increase its use of social media.

So far it has sent one Tweet @CIA and already has 103,000 followers. I like the tone of voice they’ve used and it’s already been retweeted (shared on) 80,000 times – will undoubtedly be more when you read this.

Is it the real deal? Yes. The account appeared with a blue tick, which means it is verified – something that only Twitter can do, and a news release on the CIA website gives further detail.

Its profiles on both Facebook (which was joined on 1 June) and Twitter state: “We are the Nation’s first line of defense. We accomplish what others cannot accomplish and go where others cannot go” and its location is given as Langley, Virginia.

CIA Facebook profileInformation on the CIA website gives further insight into the move: “Follow us on Twitter @CIA and on Facebook for the latest CIA updates, #tbt (Throwback Thursday) photos, reflections on intelligence history, and fun facts from the CIA World Factbook.

“You’ll also receive updates on CIA career postings and get the latest glimpse into CIA’s Museum—the best museum most people never get to see. Our social media expansion will put CIA.gov content right at your fingertips.”

The launch expands CIA’s online presence, which already includes the Agency’s public website, CIA.gov and CIA.gov mobile, and official Flickr and YouTube accounts.  In the coming weeks, there will be other CIA.gov enhancements, including live streaming capabilities via Ustream.

For me, it’s a good example of choosing channels and making smart decisions by defining and communicating how they will be used. I’d love to see their social media policy…

I thought I would share it as a final thought on this rather sunny Friday night here in London ahead of the weekend.

It’s perhaps a useful example to have up your sleeve when your senior leaders declare your company can’t possibly consider using social media due to confidentiality issues.

I’ll leave you with the CIA’s YouTube channel overview:

Have a good one all,

Rachel

P.s. Want to read more about social media use? See my Rachel’s Resources page for lots of presentations and thoughts. I’ve also contributed to a number of books on the topic and regularly tag my blog posts.

RELATED POSTS

Segways and selfies… an alternative Christmas tale-image

Segways and selfies… an alternative Christmas tale

Joseph, resplendent with a man bun, snaps a selfie to capture latte-holding Mary pulling a duck-face in front of the manger. The wise men arrive on segways holding Amazon Prime par...

Read moreRead more
How to learn about employer brand management-image

How to learn about employer brand management

Investing in a good employer brand means investing in a good reputation. But in times of change a company’s reputation and, in turn, its employer brand faces pressures and st...

Read moreRead more
Had a neptunian, fire-fanged or lickerous lunch?-image

Had a neptunian, fire-fanged or lickerous lunch?

When it comes to describing food, what words do you use? Let me guess… delicious, tasty, mouth-watering? A brand new dictionary has been produced featuring a plethora of wor...

Read moreRead more

Leave a comment


Post commentPost comment






*

Learn about internal comms

Who’s hired All Things IC
Get updates by email
Download the All Things IC app
Shares