“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
I love that Dr Seuss quote and think when it comes to all things career related, it’s spot on. You get out of your career what you put into it, and today I’ve got news to share with you of a brand new book I’ve had the pleasure of reading ahead of publication.
It’s called Chartered Public Relations: Lessons from Expert Practitioners and has been published by the Chartered Institute of Public Relations (CIPR) and Kogan Page as part of the 10th anniversary celebrations of the CIPR’s Royal Charter.
It’s available to pre-order now ahead of the 3 February 2015 publication date.
Edited by CIPR Past President Stephen Waddington @wadds, Chart.PR MCIPR, the book is an anthology of modern-day public relations best practice from current Chartered Public Relations Practitioners.
Stephen says: “I hope that my year as President will be characterised as a period when the CIPR reasserted a commitment to professionalism as set out by the founders of the Institute of Public Relations (IPR) in 1948, and committed to statute through its Royal Charter in 2005.
What do I think?
I whizzed through the book in just over a week (in between feeding my four-week-old sons), but know what I’ve read will stay with me and it’s going to be a well-thumbed addition to my bookshelf.
Amazing how night feeds allow you space to read as you have snoozing babies on your lap!
Full disclosure: I requested a free review copy of the book from CIPR as I wanted to read it.
The book is packed with practical hints, tips, academic thinking and reference material you’ll want to go back to again and again. I read a digital version but am tempted to get the paper one – looks like Mr Miller will be asked to put up yet another bookshelf…
It addresses topics such as the shift to the open organisation and the impact of globalisation of markets in public relations. It’s right up my street as they say!
What I like about it is the fact it’s current. The discussions, thoughts and ideas that it sparks are based on academic thinking, practical realities and life as a professional working in Communications and PR today.
I’ve written many times about recommended books and resources and am always keen to highlight the latest thinking to help my blog readers and clients stay up-to-date.
Who wrote it?
Lessons from expert practitioners includes contributions from 20 public relations experts across a range of sectors and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge.
Each of the essays are based on the original submissions by current Chartered Practitioners as part of their process of achieving Chartered status. The CIPR says it’s intended to inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status. Having read the book, I have to agree it’s hugely tempting, although perhaps not the right time for me at the moment.
What stood out for me
The structure of the book made it easy to navigate through and as it has been written by various authors you can dip in and out and choose the chapters that are most relevant for you.
Download a free chapter
Putting citizens at the heart of public relations (PDF) by CIPR Past President Paul Mylrea Chart.PR, FCIPR
Where to buy the book
You can purchase the book from Amazon or pre-order it from Kogan Page.
Post author: Rachel Miller @AllthingsIC.
First published on All Things IC blog 27 January 2015.
