This week the Chartered Institute of Public Relations (CIPR) unveiled its new collaborative space called The CIPR Conversation. They have described it as a social professional network and defined it further to be a “specific type of social network pivoting around the members’ career”.  It is a combination of blogging and wiki and I discovered yet another new word in this area – a bliki.

From having a scout around the site I think that this is an interesting concept. My take on it is that CIPR Conversation space is an aggregator for all things related to marketing communication in the blogosphere with a particular focus on encouraging discussion and debate.

The site has published a list of topics that it wishes to capture, which is certainly a diverse list – from advertising and branding to CSR, internal comms, promotion and product placement.

It will be intriguing to see how the site evolves and the conversations that are sparked. I thought it was interesting in the write up on the site, which sets out the stall, that it mentions there are no style police but some terms and conditions and a code of conduct it would like people to read. I’ve not come across a blog/social network yet that has style police and wouldn’t expect to see that within such a site. However terms and conditions are probably a smart move.

If you want to find out more, check out the site and you can contact them via email too at theconversation@cipr.co.uk. Once I’ve figured out how best to use it, I’m sure it will become part of my social media diet.