This week the Chartered Institute of Public Relations (CIPR) unveiled its new collaborative space called The CIPR Conversation. They have described it as a social professional network and defined it further to be a “specific type of social network pivoting around the members’ career”.  It is a combination of blogging and wiki and I discovered yet another new word in this area – a bliki.

From having a scout around the site I think that this is an interesting concept. My take on it is that CIPR Conversation space is an aggregator for all things related to marketing communication in the blogosphere with a particular focus on encouraging discussion and debate.

The site has published a list of topics that it wishes to capture, which is certainly a diverse list – from advertising and branding to CSR, internal comms, promotion and product placement.

It will be intriguing to see how the site evolves and the conversations that are sparked. I thought it was interesting in the write up on the site, which sets out the stall, that it mentions there are no style police but some terms and conditions and a code of conduct it would like people to read. I’ve not come across a blog/social network yet that has style police and wouldn’t expect to see that within such a site. However terms and conditions are probably a smart move.

If you want to find out more, check out the site and you can contact them via email too at Once I’ve figured out how best to use it, I’m sure it will become part of my social media diet.