How do companies handle crisis comms situations and how do they use social media to do so?
Where can you get your hands on the latest advice and guidance relating to all things social media and crisis comms? You’re in the right place as I have a free nine-page skills guide to share with you today.
This was the topic of the latest Hack Day organised by the Chartered Institute of Public Relations Social Media Panel @CIPRSM.
I’m on the panel and participated in the collective brainstorming and debate to produce content in real-time for the benefit of CIPR members, and the wider PR and digital community.
As an added bonus, I’ve got a podcast and video to share with you too so you can learn about crisis comms and the role social media does/doesn’t play.
As the famous quote goes: If you fail to prepare, prepare to fail.
This has never been truer than a crisis comms scenario. You can’t plan for every eventuality, but I hope you find this guide helpful.
What’s in the guide?
The skills guide was written following our discussions at CIPR HQ in London on 8 September 2015. It outlines the role social media plays in a crisis, and contains key points to consider when such events occur.
It is broken down into before / during / after crisis situations and guides you through key things to consider. Plus it examines how social media can be an instigator, accelerant or extinguisher in a crisis. (Tweet this).
I wrote the guide with Gemma Griffiths MCIPR, Managing Director, The Crowd&I, Hanna Basha ACIPR, Legal Director, Hill Dickinson LLP, Dominic Burch, Senior Director Marketing, innovation and new revenue, Walmart UK (ASDA), Stuart Bruce MCIPR, Principal, Stuart Bruce Associates, Russell Goldsmith MCIPR, Founder, Audere Communications, Gabrielle Laine-Peters MCIPR, Digital and Social Media Consultant, Elayne Phillips MCIPR, Head of Horizon Scanning and Planning, Defra Communications and Andrew Smith MCIPR, Founder, Escherman.
I thoroughly enjoy working alongside my fellow panel members. We’ve collectively written two best-selling books together – Share This: The Social Media Handbook for PR Professionals (Wiley, 2012) and Share This Too: More Social Media Solutions for PR Professionals (Wiley, 2013). I wrote chapters in both looking at the role corporate communication has in relation to social media.
Some of the panel are picture ahead of the Twitter chat we hosted on the topic on the same day. You can read a Storify of the conversation online or search #CIPRSM. Thanks to Asda’s Dom Burch @domburch for the photograph on this page.
Dom was filmed on the day talking about crisis comms and social media, you can watch it online and below.
He mentions the horsemeat crisis, how to gauge the temperature of situations to know whether they are actually crises, tools to use and much more.
The guide will net you 5 CPD points. Members can save and download this guide exclusively from CIPR’s collection of over 50 skills guides.
You can view the full document online or below:
CIPR Social Media Panel member, Russell Goldsmith is joined by CIPR President and MD of Pinch Point Communications, Sarah Pinch, Stephen Humphreys, Director of Communications at the Food Standards Agency and Andrew Vincent, Associate Partner at Instinctif Partners, to discuss Social Media’s impact on Crisis Communications.
I hope you find these resources helpful.
Want to know more?
I’m also running a course for the Institute of Internal Communication (IoIC) in November looking at social media strategy. You can find out more information and book here.
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Post author: Rachel Miller
First published on All Things IC blog 22 September 2015.