Over the past week I’ve spent a couple of days at Microsoft’s offices in London to speak at the Share This Live social media conference and also to hear from Brian Solis @briansolis at the #b2bhuddle.
Share This Live: social media conference 2013
Regular readers will know that I contributed a chapter to the best-selling book Share This: The Social Media Handbook for PR Professionals (Wiley, 2012), on using social media for employee engagement.
You can read previous articles I’ve written about it here, see my talk at Facebook as part of social media week 2012 and my chapter overview video.
The history of social media
Share This Live was the Chartered Institute of Public Relations’ industry-leading one-day social media conference and was based around the themes of the upcoming book. It took place on Thursday 11 July and featured a whole host of speakers including keynotes from Digital Editor of The Economist Tom Standage @tomstandage and Visa Europe’s Nick Jones @njones.
Tom and Nick’s presentations were excellent and left my brain buzzing. Tom looked at the world of social media from the standpoint that the communication and conversation techniques are nothing new. In fact, many of the ways of working have been around since the Roman times. You can see his presentation below.
As an ex-Visa employee, I found Nick’s presentation pertinent to get an insight into how they are working. I liked his phrase of ‘business as unusual’ to describe situations that require extra thinking and a different approach. You can read more about his presentation in the Storify accounts below by Michelle Goodall and Julio Romo.
I am a member of the CIPR Social Media Panel and want to congratulate my fellow members and the whole CIPR team for curating the conference and working hard to make it a success.
The format meant delegates could choose their sessions and you can see all the presentations I have found to date below.
Audience and online habits
The first session I went to was Audience and Online habits, chaired by Adam Parker of RealWire Ltd. It was an intriguing look at how people communicate and what organisations are doing to encourage behaviours.
Alongside Adam were Andrew Smith and Andrew Grill. I always enjoy hearing them speak, you can find out more about them below and also see their presentations. The topics were social capital and what it takes to become a social business. You can see articles I’ve written about social business here and here if this is new to you.
In the afternoon Stephen Waddington and I were on a panel (pictured above) alongside Adam Stewart, Marketing Director at Rakuten’s Play.com in a session on social commerce that was chaired by the wonderful Katy Howell @katyhowell, CEO and social business strategist at Immediate Future.
She spoke about social commerce (the use of social network/s in the context of commercial transactions) and we then had a panel discussion and answered questions from the floor. You can see all of Katy’s slides via SlideShare here.
Google’s Zero Moment of Truth was mentioned. If you’ve never read about it before, do take a look. There is a free ebook download to read more about ‘Ways to win shoppers at the zero moment of truth, a blog and comprehensive toolbox.
Download the presentations:
- Sue Llewellyn, @suellewellyn, Digital Strategist at UltraSocial, on Crisis management: real-time tips from the BBC newsroom
- Tom Murphy, @tpemurphy, Director, Windows Communication, Microsoft Corporation, on Getting social with social
- Sharon Flaherty @confusedsharon, Head of Content and PR, Confused.com on Using social media for your brand
Storify by Julio Romo @twofourseven
Storify by Michelle Goodall @greenwellys
Theblueballroom review of Share This Live
What’s the future of business? An evening with Brian Solis
My second visit to Microsoft was just over 24 hours later to hear Brian Solis speaking about his new book ‘What’s the future of Business? Changing the way businesses create experiences that was published in March.
Brian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist and futurist, he has studied and influenced the effects of emerging technology on business, marketing, and culture.
He is a principal at Altimeter Group, a research firm in Silicon Valley, focused on disruptive technology and author of What’s The Future of Business? His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources. You can find him on Twitter @briansolis.
I created a Vine when I got the book delivered a few months back and you can read some of my thoughts on it in an article I wrote for Neal Schaffer’s Maximise Social Business website.
There was a room full of familiar faces at b2bhuddle and the provided the opportunity to meet people ‘in real life’ who I’ve communicated with via social media for years. You definitely can’t beat face-to-face comms!
I’m a big fan of Neville Hobson @jangles and Shel Holtz’s @shelholtz For Immediate Release podcast,(aka FIR) which I’ve mentioned here before. It’s free and published every week. Listening to it forms part of my Monday routine and is the soundtrack to start my working week. FIR recorded Brian’s session, so if you weren’t able to be there in person you can listen to what he said here.
What’s the future of business?
Brian talked about his latest book (pictured) and shared the thinking behind it. What’s the future of business looks at four ‘moments of truth,’ the role of technology in decision making and how businesses need to create experiences that mean something at each stage and spark engagement.
The theme of shared experiences is prevalent throughout the book and I think other IC pros will find it a valuable read. Part of the talk focused on Digital Darwinism and how technology and society is evolving, leading to businesses needing to “adapt or die.”
In a notion that I’m sure sits well with other IC pros, Brian talked about how the best companies are those that put the ‘end user’ at the heart of their strategy and concentrate on value, help and engagement. He also said that employee engagement is the key to success.
Brian has kindly written the foreword to Share This Too, and I’ll let you know more about that soon.
Here are some of the Tweets to give you a flavour of the discussion on Friday night:
Even the most senior people make decisions emotional & relationally. Yes you need the numbers, but you need the relationship too #B2Bhuddle
— Benjamin Ellis (@benjaminellis) July 12, 2013
Huge thanks to the 70 hardy souls who braved London on a Friday eve and high 20sC to be part of the #B2Bhuddle. You made it great!
— Neville Hobson (@jangles) July 13, 2013
Greatest challenge in biz today is to be the advocate for change. Championing the connected consumer to the CSuite will be tough #b2bhuddle
— jenny andersson (@jenandersson1) July 12, 2013
Change takes courage, resilience & passion. It takes vision to do what others do not see. It is about purpose, not just outcomes #B2Bhuddle
— Benjamin Ellis (@benjaminellis) July 12, 2013
The new purchase funnel is the dynamic customer journey. An elliptical loop that allows business to measure touch points #B2Bhuddle
— Katy Howell (@katyhowell) July 12, 2013
— Rachel Miller (@AllthingsIC) July 12, 2013
— Kamales Lardi (@KamLardi) July 12, 2013
Want to read more?
I’ve created a Storify of Brian’s talk – this is a full account of all the Tweets, pics and Vines.
Benjamin Ellis has written about the night on his blog
Flickr set by Benjamin Ellis
Gloria Lombardi’s blog
Thank you to Neville and to Kerry Bridge for organising the huddle.
Post author: Rachel Miller