How and why companies use social media internally


How and why companies use social media internally

Why would you use social media inside your organisation? How does it work in reality? What are the benefits and key questions you need to consider when thinking it through?

On 1 April I shared my thoughts on these topics, plus how internal communication is changing, plus the impact of technology on organisations, as a guest speaker at Google’s Atmosphere event in London.

I’ve been asked by a number of readers to share my slides from the day and what I spoke about. Google has gone one better and provided a link to mine and all the other talks from their events via its Google Enterprise YouTube channel.

So, here you go, this is the talk I gave, it’s 21 mins long, so grab a cup of tea and settle in. I hope you enjoy it. You can see my previous and upcoming speaking engagements via my speaking page.

If you want to read more about how companies are using Google for their internal comms, see this article I wrote a couple of months ago.

It includes how I use Google+, how I used it to co-write two books alongside my Chartered Institute of Public Relations Social Media Panel colleagues, plus a full list of case studies.

You can find and circle me on G+ here.

P.s. Hat-tip and thank you to @jeremywaite for allowing me to use his fabulous LEGO minifigs image.


Further reading on my blog
Who’s using what for internal social media? Full list of case studies and stories
400+ social media policies and guidelines
Everything I’ve published to date on Yammer
My research on the language of social media use inside organisations
How internal comms pros use social media
How Google+ is benefitting a disabled staff network
Glossary of internal communication
Comms calendar of upcoming events
Listen to my IC podcasts
How to write an internal communication strategy.
Work with me – information about my consultancy.

Post author: Rachel Miller


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5  responses on How and why companies use social media internally

  • Laura Elwood

  • 20 April 2014 at 2:23 am

Bravo! I am a champion for corporate internal social media. I’ve been working enterprise wide to break down communication silos. We are even using our communication to give work direction, track all stages of product, and make it all transparent to the client.

Hi Laura, thank you for your comment. Sounds like you’re doing a great job so far, best of luck, Rachel

  • Russell Cartwright

  • 25 July 2014 at 12:39 pm

A really interesting presentation Rachel. I’m developing ideas for using social for internal comms here so that was very helpful. Thanks

Hi Russell, you’re welcome, glad it was helpful. Best of luck with your plans, Rachel.

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