The role of social media in Government comms

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The role of social media in Government comms

What is the role of social media in Government communications? Every month Chartered Institute of Public Relations (CIPR) Social Media Panel member Russell Goldsmith publishes a podcast, and this month he examines the topic in detail.

Russell interviewed Department of Business, Innovations & Skills’ Betony Kelly and Elayne Phillips, Head of Strategic Analytics and Evaluation in the Communications Group at the Department for Environment, Food and Rural Affairs (Defra).

cipr_podcastThe 30 minute long show covers a wide range of topics including:

  • how social media is used when it comes to sharing Government related content
  • building relationships between Government departments and online audiences
  • differences between public and private sector social media comms
    measurement
  • Open Policy making

Plus it also features an exclusive comment from Alex Aiken, @alexanderaiken the Executive Director for Government Communications.

The discussion continues on Twitter at #ciprcsuite – do Tweet your thoughts about the show using that hashtag.

You can subscribe to this series of podcasts on iTunes by searching ‘ciprsm podcasts’ in the iTunes store or following this link.

To be involved in future shows contact Russell @russgoldsmith, find the panel @ciprsm or go to www.cipr.co.uk/ciprsm.

Listen to the show here or below.

Post author: Rachel Miller

First published on All Things IC blog 26 September 2014.

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