How do different age groups interact online?

end-logo

How do different age groups interact online?

Following tonight’s announcement by Facebook that it has partnered with Skype to offer video chat, I was reminded of an infographic I came across last night. I think it is fascinating as it highlights how different age groups interact online and I thought I’d share it.  If you click on the image it will open bigger in the original site so you can look at it properly.

Being born in 1980, and depending on which definition of age (Gen X/Y/Millennials) you rely on, it always intrigues me to read how I am “meant” to be communicating. I used Skype for the first time last week as I was abroad and wanted to call home, so am certainly late to that party. But as with most tools, finding the reason for me to use it is usually the hook I need to explore it properly.

I like the section which highlights age-based behaviour on Facebook. It particularly resonated with me based on how I see my personal network interacting and communicating. I would be interested to see an updated infographic in the future incorporating the new video chat feature to see how it is used. I’m sure there must be similar Skype stats around.

From an internal communications perspective, could you produce a similar infographic of how your employees/stakeholders interact? Do you think that knowing your audience interactions by age is important or do you think it creates stereotypes? I’d be interested to hear your thoughts.

Post author: Rachel.

RELATED POSTS

Day five: How a brewery uses Facebook at Work-image

Day five: How a brewery uses Facebook at Work

How can using Facebook at Work turn a Brewery firm into a connected and communicative workforce? You’re in the right place to find out. Sam Thomas is PR and Internal Comms M...

Read moreRead more
Day four: ODEON’s employer brand strategy-image

Day four: ODEON’s employer brand strategy

Developing and protecting an organisation’s reputation as an employer is important, not only to attract and retain employees, but for a company’s efficiency, brand value an...

Read moreRead more
Day three: What we can learn from #CommsConf-image

Day three: What we can learn from #CommsConf

How can you ensure your organisation’s internal communication demonstrates results? That was the topic addressed by #CommsConf in London back in June this year. This is the ...

Read moreRead more

Leave a comment


Post commentPost comment






*

Learn about internal comms

Who’s hired All Things IC
Get updates by email
Download the All Things IC app
Shares