How do you keep up?!


How do you keep up?!

Conversation prism by Brian Solis

Conversation prism by Brian Solis

I’ve just spent the whole weekend writing about the potential impact Web 2.0 and social media tools could have at my company and seeking out as many case studies as I could find.

One discovery I made which particularly interests me is the conversation prism (aka The Social Web) that has been developed by Brian Solis. He designed it to provide a snapshot view of dialogue with mainstream and vertical social networks and communities that may be consequential to company’s brands. Through the search functions, each site unearths threads of  discussions tied to connected keywords and positive/negative developments which may affect the company’s brand and reputation. Want to know whether a crisis is looming for your company? The prism provides a good ‘air-traffic control’ view. However what I’m fascinated by is how many sites are on it. How can we ever keep up? When is enough enough?

Should we be encouraging senior managers to have their own LinkedIn, Facebook, Twitter, My Space profiles, to write their own blogs and publish their musings online both externally and internally through sites like Yammer?

Should Internal Communicators have more than one profile to separate their personal and professional lives? Louis Gray thinks so and even offers handy advice on how to ensure your personal and professional lives remain with that clear distinction between them.

So where does it end? When will we be satisfied that we have ticked all the boxes, made all the comments and signed up for all the apps? Or will we see some of these ‘new’ sites fade and die as the more popular ones continue to grow in strength?

Whatever the outcome, I’m interested in the journey and think it’s going to be an exciting  ride.


The inside story on last night’s award winners-image

The inside story on last night’s award winners

Congratulations to all the professional communicators who battled Storm Doris to be honoured at the CIPR Inside #insidestory awards last night. I loved judging and adjudicating thi...

Read moreRead more
A question of comms: Kerry Sheehan-image

A question of comms: Kerry Sheehan

What’s the one book you think every comms pro should read? Today Kerry Sheehan, Head of Communications at North East London NHS Foundation Trust, one of the biggest in Engl...

Read moreRead more
Unveiling the mysteries of… Organisational Development-image

Unveiling the mysteries of… Organisational Development

How good is your Organisational Development knowledge? When I first heard the term a decade ago, I wasn’t entirely sure what it was. At the time, I was being introduced to th...

Read moreRead more

Leave a comment

Post commentPost comment


Learn about internal comms

Who’s hired All Things IC
Get updates by email
Download the All Things IC app