A conversation for IC pros about Brexit

What do communicators need to know about the UK’s decision to leave the EU?

What should we be communicating, when and what’s the next step?

This afternoon Chuck Gose @chuckgose, who is host of the popular internal comms podcast ICology @learnicology and I discussed all things comms, referendums and the US election.

We recorded our conversation as a special edition of his show.

You can hear what we talked about below and online.

Chuck said: “The UK’s vote to leave the EU will have a tremendous impact on the messages companies will be sending to employees. There’s a lot of unknown right now and employees will be looking to their leaders for answers. Internal communicators will have a huge role to play here.

“In this episode, Rachel Miller from All Things IC shares her insights as a Brit and a leader in the world of internal communications. She talks about the role of communicators during this crisis and the tone they need to set. This is a great learning lesson for US communicators as the Presidential election nears closer.”

Thanks for inviting me on Chuck, I enjoyed our conversation.

How are you communicating the UK’s decision? How is it affecting your internal comms? What messaging are you using?

If you have a story to share, do comment below or Tweet me @AllthingsIC.

You can find the Simply-Communicate article and group I reference in the podcast on their website.

I also recommend reading Stuart Bruce’s article: 12 immediate actions for PR, corporate comms professionals..

27 June update: Further reading

Here are some additional articles and resources to help you. Credit to Judith Jones for collating these.:

• Brexit links for corp comms – by Judith Jones @JHJonesComms (read Judith’s original article).
• CEB’s Corporate IT blog post: “Brexit: Questions CIOs Should Ask Now“
• CEB’s Innovation & Strategy blog post: “The Questions All Companies Should Be Asking about Brexit”
• Corporate Counsel’s post “Brexit: Now What?”
• Alex Constantescu of Public Relations Insider has curated several #brexit postings.

Rachel

Post author: Rachel Miller
First published on the All Things IC blog 24 June 2016.