How to write an internal comms strategy

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How to write an internal comms strategy

Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it?

Today I have an illustrated guide to help you think through how to write an internal comms strategy. I’d love to know what you think of it, do let me know below or via Twitter @AllthingsIC.

One of the first articles I published on my blog in 2009 was a how-to guide on creating an internal communication strategy. It has been read thousands of times since then, and I’ve refreshed it a couple of times:

Further reading about IC strategy on All Things IC

Masterclass 6 OctoberHow to write an internal communication strategy – published 2014

How to create an internal comms strategy from scratch – published 2009

Sign up for an All Things IC Masterclass (one-day course) to learn about internal communication.

Upcoming courses include:

Internal Communication: 24 January 2017

Writing Skills Masterclass: 22 February 2017

Strategic Internal Communication (for senior-level practitioners), 23 March 2017

Internal Communication, 27 April 2017.

See the Masterclasses website for full information and to save your space. 

Today I have a fresh look at the information I’ve shared thanks to the smart people at Alive With Ideas!

They have turned my thoughts into an infographic, which you can see below. My thanks to the team there, I hope you find it useful as a different way to access the information and ideas.

Your strategy should be research based, have employees at its centre and be easily understood by anyone who reads itTweet this.

App_AllthingsICI wrote countless strategy documents over the years while working in-house as a comms professional, and now regularly write them for All Things IC’s clients.

Want me to help you with yours? Do get in touch.

When approaching strategy creation, my top tip over everything else is:

Ensure any communication strategy aligns with your company’s strategy. Tweet this

How to achieve communication excellence

If you want to discover more How To articles, see my Free Stuff page. It includes how to conduct an internal comms audit, how to learn about internal commshow to find a job in IC and much more.

What do you think of the infographic? As ever, you’re welcome to comment below or Tweet me @AllThingsIC.

P.s. I’ve also pinned it on my IC board on Pinterest, which is home to some of my favourite internal comms resources. To find out more about Pinterest, see my How to use Pinterest for internal comms article.

 

All Things IC internal communication strategy

Infographic designed by Alive With Ideas!

You can also see it via SlideShare:

How to write an internal communication strategy from Rachel Miller

Like what you’ve read? Why not share it on via Twitter.

Post author: Rachel Miller

First published on the All Things IC blog 30 September 2015.

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