Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it?

Today I have an illustrated guide to help you think through how to write an internal comms strategy.

I’d love to know what you think of it, do let me know below or via Twitter @AllthingsIC.

One of the first articles I published on my blog in 2009 was a how-to guide on creating an internal communication strategy. It has been read thousands of times since then, and I’ve refreshed it a couple of times:

Further reading about IC strategy on All Things IC

How to write an internal communication strategy – published 2014

How to create an internal comms strategy from scratch – published 2009

Sign up for an All Things IC Masterclass (one-day course) to learn about internal communication.

See the Masterclasses website for full information and to save your space. 

Today I have a fresh look at the information I’ve shared thanks to the smart people at Alive With Ideas!

They have turned my thoughts into an infographic, which you can see below. My thanks to the team there, I hope you find it useful as a different way to access the information and ideas.

Your strategy should be research based, have employees at its centre and be easily understood by anyone who reads it 

App_AllthingsICI wrote countless strategy documents over the years while working in-house as a comms professional, and now regularly write them for All Things IC’s clients.

Want me to help you with yours? Do get in touch.

When approaching strategy creation, my top tip over everything else is:

Ensure any communication strategy aligns with your company’s strategy

How to achieve communication excellence

If you want to discover more How To articles, see my Resources page. It includes how to conduct an internal comms audit, how to learn about internal commshow to find a job in IC and much more.

What do you think of the infographic? As ever, you’re welcome to comment below or Tweet me @AllThingsIC.

P.s. I’ve also pinned it on my IC board on Pinterest, which is home to some of my favourite internal comms resources. To find out more about Pinterest, see my How to use Pinterest for internal comms article.

 

All Things IC internal communication strategy

Infographic designed by Alive With Ideas!

You can also see it via SlideShare:

Like what you’ve read? Why not share it on via Twitter.

Post author: Rachel Miller

First published on the All Things IC blog 30 September 2015.

Learn about internal communication with All Things IC

Every month I run internal communication Masterclasses in London. Topics vary from Change Communication, to Internal Communication and Strategic Internal Communication.

Professional communicators from around the globe come to my training venue in London to invest in their career, boost their skills and grow their network. I’d love you to join me. IoIC and CIPR members can save 20% and earn CPD. Nonprofit organisations can also save 20%.

See the website for all the info you need to know.

Upcoming courses include:

18 January 2018: Strategic Internal Communication
30 January 2018: Change Communication
21 February 2018: Strategic Internal Communication
21 March 2018: Internal Communication.

See the Masterclasses website for all you need to know. I’ve set dates up to the Summer of 2018.

Watch this video to find out more about the courses:

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