How to write an internal comms strategy

end-logo
ICstrategy

How to write an internal comms strategy

Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it?

Today I have an illustrated guide to help you think through how to write an internal comms strategy. I’d love to know what you think of it, do let me know below or via Twitter @AllthingsIC.

One of the first articles I published on my blog in 2009 was a how-to guide on creating an internal communication strategy. It has been read thousands of times since then, and I’ve refreshed it a couple of times:

Further reading about IC strategy on All Things IC

How to write an internal communication strategy – published 2014

How to create an internal comms strategy from scratch – published 2009

Sign up for an All Things IC Masterclass (one-day course) to learn about internal communication. Upcoming courses include Internal Communication in September, Strategic Internal Communications in October and a Writing Masterclass in November.

See the Masterclasses website for full information and to save your space. 

Today I have a fresh look at the information I’ve shared thanks to the smart people at Alive With Ideas!

They have turned my thoughts into an infographic, which you can see below. My thanks to the team there, I hope you find it useful as a different way to access the information and ideas.

Your strategy should be research based, have employees at its centre and be easily understood by anyone who reads itTweet this.

App_AllthingsICI wrote countless strategy documents over the years while working in-house as a comms professional, and now regularly write them for All Things IC’s clients.

Want me to help you with yours? Do get in touch.

When approaching strategy creation, my top tip over everything else is:

Ensure any communication strategy aligns with your company’s strategy. Tweet this

How to achieve communication excellence

If you want to discover more How To articles, see my Free Stuff page. It includes how to conduct an internal comms audit, how to learn about internal commshow to find a job in IC and much more.

What do you think of the infographic? As ever, you’re welcome to comment below or Tweet me @AllThingsIC.

P.s. I’ve also pinned it on my IC board on Pinterest, which is home to some of my favourite internal comms resources. To find out more about Pinterest, see my How to use Pinterest for internal comms article.

 

All Things IC internal communication strategy

Infographic designed by Alive With Ideas!

You can also see it via SlideShare:

How to write an internal communication strategy from Rachel Miller

Like what you’ve read? Why not share it on via Twitter.

Post author: Rachel Miller

First published on the All Things IC blog 30 September 2015.

Hire us for consultancy:

All Things IC

Sign up to a Masterclass:

Masterclasses

RELATED POSTS

A conversation for IC pros about Brexit-image

A conversation for IC pros about Brexit

What do communicators need to know about the UK’s decision to leave the EU? What should we be communicating, when and what’s the next step? This afternoon Chuck Gose @...

Read moreRead more
How Asda is building a diverse and inclusive culture-image

How Asda is building a diverse and inclusive culture

Following the International Day Against Homophobia, Biphobia and Transphobia (IDAHOBIT) last month, Asda has produced a digital guide featuring colleagues sharing their experiences...

Read moreRead more
How to communicate across cultures-image

How to communicate across cultures

Do you manage internal communication internationally? If so, you’ll know the importance of thinking through the nuances of language and ensuring you get it right across cult...

Read moreRead more

Leave a comment


Post commentPost comment






*

Who’s hired All Things IC
Sign up for a Masterclass
About Rachel Miller
Get updates by email

What clients say:

Books
Download the All Things IC app
What everyone is reading
Explore via category
Rachel has been featured in:
Awards Rachel has won
All Things IC