Internal Comms 101


Internal Comms 101

Today I spotted that Melcrum is offering a brand new course in Internal Communications (IC).  If you have a fresh comms budget to spend next year, it could be a good way to start 2012, but for many people I expect it will be too expensive at £545 for members and £595 for non-members for one day. However, I know that lots of students and people who are new to the world of comms read my blog, so thought it worth sharing.

What is the course?
Internal Communications 101 bills itself as an introduction to internal comms. So it should provide a good overview if you have new team members or people who are new into the world of IC and want to know where to start! It’s taking place on 24 January and 29 February 2012 and promises to provide invaluable knowledge and insight in one day.

Internal Communications 101 covers:

  • The role of IC in different organisational settings
  • Tips and checklists to implement in your role on a day-to-day basis
  • Key questions to ask to get to the heart of a communication challenge
  • Interactive case studies that bring the role to life
  • Three key trends that all internal communicators must manage
  • Three core ideas of IC, and how to implement them and get results
  • The value of effective internal communication

It’s being led by Melcrum’s research and content director, Rebecca Richmond, who heads up the Strategic Communication Research Forum and who I saw speak at a Melcrum event earlier this year.

This is taken from Melcrum’s description of the course: Great internal communication enables performance, increases engagement, and delivers value to organisations. But if you’re new to the internal communication function, if involvement in internal communication activities within your company or business unit has recently become part of your role, or if you are tasked with local internal communication responsibilities in addition to your “day job” – where do you start?

This workshop introduces the key concepts of internal communication, describes the fundamental skills and creates a “week in the life” of an internal communicator to provide the tactics and tools to equip new practitioners to be successful in their field.

I love the idea of a “week in the life” – would be interested to see what that looks like as not sure that’s an easy task!

To find out more about the course, check out the link here.

Post author: Rachel Miller


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