The shortlist for the Institute of Internal Communication‘s national awards is hot off the press. Want to see who’s on it?

Congratulations if you have made the list. I’ve published it in full here so you can see who is in the running for the #IoICAwards17.

I had the pleasure of judging the IoIC awards again this year and competition was fierce. Reading through the entries in a couple of the categories was as tough a job as it usually is!

It was a robust, fair and thorough process. Well done IoIC for attracting such high calibre award entries. You can book tickets for the awards evening on 29 September 2017 in London via the Institute of Internal Communication website.

I’m planning to go to the awards night later this year to join my fellow judges. I always look forward to seeing communicators having their hard work recognised.

Justine Stevenson, IoIC Awards Chairman said: “As judges we are encouraged, and amazed, at how the standard improves year on year.

“All entrants on this list should be immensely proud of what they have achieved with their work. We have seen some truly outstanding pieces of work and in some categories it has come down to the finest of details to decide the winners.

“We still see strong numbers in the traditional print and event classes and increasingly see high-class entries in the digital and campaign classes. It has also been great to see the ingenuity applied in some of our newer classes this year.

“Some elements are still a struggle – measurement of outcome is still not where it could be and assessing impact against business objectives, despite getting stronger, has some way to go. But that’s where the feedback from our dedicated and expert team of judges can help identify areas to improve.

“All the shortlisted entrants below will receive an Award of Excellence and are in the running to take top spot in their class when the winners are announced at the Awards Dinner at the Intercontinental Hotel Park Lane, London on 29 September.

“We would love to see you there and to celebrate with you – last year’s dinner sold out in record time so we recommend you book soon to secure your place.”

Further readingFive top tips from an awards judge

Further reading: Justine Stevenson sits in my #questionofcomms hot seat.

Here is the whole list. Well done to all the professional communicators who have been shortlisted:

Best single campaign 

  • Imrestor Awareness Campaign for Enlanco by Gatehouse
  • Portal Launch for Informa by MSL
  • Green Rooms Redesign Launch for Macmillan Cancer Support by Aine Murphy, Claire Westall and the wider Strategic Communications team
  • My Story for Medical & Healthcare products Regulatory Agency
  • A Brighter Future with Muller for Müller UK & Ireland  by Communications, Muller
  • #JabDone for NHS Merseyside by Kenyons
  • INFORA – Engaging employees in new global digital workspace for PANDORA by Open
  • The Emily Wilding Davison Building; an icon for Royal Holloway’s community for Royal Holloway, University of London
  • Be The Big Difference for Argos by Synergy Creative
  • HSBC Bubbles for HSBC by WMW

Best ongoing campaign 

  • Our Strategy for Marston’s PLC by 44 Communications and Marston’s Group People Communications team
  • Always Orange: Aggreko Plc for Aggreko Plc
  • Engaging and inspiring colleagues in our vision and strategy for Aldemore Bank
  • Maersk ‘Values in Action’ for Maersk by Open
  • University Awards for University of Warwick

Best change communication 

  • Always Orange: Aggreko Plc for Aggreko Plc
  • KASPER for Kellogg for Kellogg by Enthuse Communications
  • Making the Move for Land Securities by Gatehouse
  • Edwards Vacuum Culture Change for Linda Brewer, Edwards Vacuum by Home
  • The BIG Conversation for Nationwide Building Society
  • Be The Big Difference for Argos by Synergy Creative.

Best crisis campaign

Pass it on for Williams & Glyn, Royal Bank of Scotland by Internal Comms Team

Best storytelling

  • IKEA Foundation’s IWitness programme for IKEA Foundation by Kindred
  • My Story for Medical & Healthcare products Regulatory Agency
  • Our equality, diversity and inclusion story for Nationwide Building Society

Best integrated campaign 

  • Relaunching British Steela joined-up approach for British Steel
  • A Race along the Rainbow-brick road for JLL UK by JLL UK’s Marketing & Communications team

Best operational campaign 

  • 3 Seconds for Bluecare by Jaxzyn
  • #JabDone for NHS Merseyside by Kenyons
  • INFORA – Engaging employees in new global digital workspace for PANDORA by Open
  • I own safety for Imperial Brands

Feature-led magazine up to four issues a year 

  • The Globe for Barclaycard by The Barclaycard Channels and Content Team, Write the Talk and 44 communications
  • Equipping KPMG’s thought leaders for KPMG by AB
  • t (brewed by you) for Tesco by Made By Sonder
  • Team Talk for Antalis by Sequel Group
  • RSA Journal for Royal Society for the encouragement of Arts, Manufactures and Commerce by Wardour
  • The Review for The Chartered Institute for Securities & Investment by Wardour

Feature-led magazine more than four issues a year

  • Highlights for KPMG for KPMG by AB
  • Highway for Highways England by beetroot
  • Your Magazine for Gatwick Airport by beetroot
  • M&S World for M&S by Made By Sonder

News magazine up to four issues a year 

  • MUSnews for Morrison Utility Services by Morrison Utility Services Communications Team
  • Connected magazine for EDF Energy by Redhouse Lane
  • PIE Magazine for Waterman Group by Waterman Group

News magazine more than four issues a year 

  • Fusion – keeping the frontline in the picture for Hitachi by AB
  • On the Move for Transport for London for TfL by AB
  • Powerlines for Western Power Distribution by Western Power Distribution and Communique Writing and Design

Newspaper/newsletter 

  • Keeping the nation’s posties informed and engaged for Royal Mail by AB
  • The Source for ACWA Power by Emperor
  • The Lot for Jewson by Pressgang
  • Rolls-Royce World for Rolls-Royce by Pressgang
  • ‘Delivering our Future’ employee newspaper for Tata Steel, Strip Products UK

Publication for members

  • A&O Alumni Network Yearbook 2016 for Allen & Overy by A&O Alumni Network, 44 Communications and Luminous
  • Pi for Howden by beetroot
  • CIBSE Journal for CIBSE by CPL
  • Heart Matters for British Heart Foundation by Wardour

Publication for stakeholders/volunteers etc 

  • Gridline for National Grid by Made By Sonder
  • Connections for Govia by Sequel Group

Relaunched publication 

  • Steel Matters – a new start for British Steel
  • Field Sales Guide for Nestle by Jaxzyn
  • 2W for Wales & West Utilities by Pages Creative
  • Team Talk for Antalis by Sequel Group
  • SGNmail for SGN Ltd
  • Infoworks for Laing O’Rourke by Wardour
  • ONE for Cobham by Wardour

New publication 

  • Highway for Highways England by beetroot
  • PIE Magazine for Employees by Livelo

One-off publication/special edition 

  • BG Group Links commemorative book for British Gas by AB
  • Welcome to Informa brochure for Informa by Greenfisher

Intranet

  • Ariel – an internal news portal for the people, by the people for BBC
  • Etisalat Intranet for Etisalat

Microsite

  • The Big Questions Answered for British American Tobacco
  • World Magazine for Clifford Chance by Sequel Group
  • Heart Matters for British Heart Foundation by Wardour

Ezine 

  • Helping managers bridge the gap for KPMG by AB
  • KFI for Kerry Foods by Sequel Group
  • My Globe for Barclays by Wardour

Newsletter/bulletin 

  • Talk2 for Carestream by GVMC Limited

Mobile/app 

  • My Comms app for Clydesdale and Yorkshire Bank by Internal Communications and Engagement
  • Event Engagement App for Nationwide Building Society
  • LEAD20 for Coloplast by Open
  • SGNapp for SGN Ltd

Video 

  • Vodafone – The Red Line for Vodafone Internal Communications team by Vodafone Internal Communications team, 44 Communications and Steve Fisher video
  • Faces of Imperial Brands for Imperial Brands
  • L&G tv docu-series – Our Purpose: building a positive future for everyone for Legal & General Group by Supported by Vintra
  • HSBC: Fighting Financial Crime for HSBC by HSBC / MerchantCantos
  • HSBC NOE: Jennifer’s Wedding for HSBC by HSBC / MerchantCantos
  • Change Ability for Mondelëz International by Purple Monster
  • Inside Vaccines. Using film to overcome the M&As for GlaxoSmithKline (GSK) by Radley Yeldar
  • Mental health awareness video for Clifford Chance by Sequel Group
  • TransPennine Express and Studio North: Platform Providers for TransPennine Express by Studio North
  • Renewi teaser and Day One video for Renewi by Wardour
  • Heart valve animation in Heart Matters for British Heart Foundation by Wardour
  • Complaints: Own Them for AIB by Write the Talk

New channel 

  • Insight for Royal Mail for Royal Mail by AB
  • My Comms app for Clydesdale and Yorkshire Bank by Internal Communications and Engagement
  • Brand News for Imperial Brands
  • Nissan Insider: Creating a Dialogue with the Hard to Reach for Nissan by Nissan with Beem
  • The Once Show for Northumbrian Water Group by Northumbrian Water Group
  • Stay Connected for Arqiva by Pages Creative
  • HSBC Loopster for HSBC by WMW

Best use of internal social media

  • Putting listening into action with Facebook for London Ambulance Service

Magazine (news or feature led) 

  • The Globe for Barclaycard by The Barclaycard Channels and Content Team and 44 communications
  • The Place for Marston’s PLC by 44 Communications
  • Fusion – keeping the frontline in the picture for Hitachi by AB
  • Pi for Howden by beetroot
  • The Log for BALPA by CPL
  • Messenger magazine for Markerstudy Group by Group Marketing & Communications (in-house)
  • Team Talk for Antalis by Sequel Group
  • Heart Matters for British Heart Foundation by Wardour
  • Infoworks for Laing O’Rourke by Wardour
  • RSA Journal for Royal Society for the encouragement of Arts, Manufactures and Commerce by Wardour

Newspaper/newsletter/ezine 

  • The Point for EDF Energy by EDF Energy and 44 Communications
  • Heathrow Life for Heathrow by beetroot

Redesign/rebrand 

  • Better reflecting today’s Royal Mail for Royal Mail by AB
  • Orientation Program for Bluecare by Jaxzyn
  • Business Updates for Lantmännen Unibake UK by Lantmännen Unibake UK
  • ONE for Cobham by Wardour

Best photographic image 

  • Transport for London thermic welding team for TfL by AB
  • Outside In – My Paralympic journey for RBS by beetroot

Illustration/graphic/infographic/conceptual image 

  • Enter the dragons for British Parking Association by CPL
  • Connect magazine, commercial services cover and spread for Pension Protection Fund by Sequel Group
  • ‘Working history’ in RSA Journal for RSA by Wardour

Best news/BAU writing 

  • We create great content for beetroot by beetroot
  • The Patch for National Grid by Made By Sonder
  • We’re News for News UK by Neal Harrington
  • Portfolio of news and BAU writing for NatWest Markets by NatWest Markets Business Communication and Sequel Group

Best one-off feature 

  • Jay Marie Bailey, Transgender Lead for Carillion plc (Services) by 44 Communications
  • “Being me…” – Wendy’s story of coming out as transgender for Network Rail by Network Rail and beetroot
  • “Running helps me forget I have a terminal illness” for RBS by beetroot
  • “An important part of who I am” – Martin’s story for Highways England by beetroot, Highways England and Martin Sherlock
  • ‘Working history’ in RSA Journal for RSA by Wardour

Best writing for stakeholders/membership audience 

  • Gridline for National Grid by Made By Sonder
  • Beauty and the Brexit for BABTAC’s Vitality Magazine by Louise Birkett

Best writing to support change 

  • A vision for the future and change, done differently for RBS by beetroot
  • Jaxzyn Quarterlies for Jaxzyn by Jaxzyn
  • ‘My life on batteries’ in Heart Matters for British Heart Foundation by Wardour
  • On the Menu for Greencore Group by Words&Pictures

Game changer 

  • Field Sales Accreditation App for Unilever by 27partners
  • Ariel – a new way to engage our people for BBC
  • Pension Communications for BNP Paribas – Taking the long view for BNP Paribas by blue goose
  • Edwards Vacuum Culture Change for Linda Brewer, Edwards Vacuum by Home
  • Your Space – Manager Engagement Programme for NATS by The Surgery

Innovative use of media 

  • McDonald’s – Bringing good times to crew for McDonald’s by blue goose
  • Technology Recognition for BP Technology by BP Technology Communications
  • 4Sight Competition for EY Assurance by EY Communications & Engagement Team
  • NatWest Markets Upload – Advent Calendar for NatWest Markets by NatWest Markets Business Communication and Sequel Group
  • Heitrack Heineken for Heineken by Sequel Group

Success on a shoestring 

  • Communicating the Biggest Learning and Development Change in Alshaya’s History for Alshaya
  • Brand News for Imperial Brands
  • Taming The Hydra: Diageo Consumer Planning’s ‘The Friday Feed’ for Diageo Global Consumer Planning by Maxine Napal, Diageo Consumer Planning

The one that got away 

  • 2017 Play With Care Illustration for Mattel by Jaxzyn

Best event for an internal audience 

  • EE Conference for EE by drp
  • We are Ingeus for Ingeus
  • Winter Wonderland at MyCSP for MyCSP by MyCSP
  • Our BIG Event for Nationwide Building Society
  • Limitless for Virgin Media Business by Top Banana

Best event for a member/stakeholder audience 

  • Spit Happens for Loughborough University by Loughborough University

Best corporate in-house team 

  • EY (UK&I) Communications & Engagement Team
  • Imperial Brands’ IC Team – small but perfectly formed
  • SGN Ltd Internal Communications team
  • VIMN UK Internal Comms team

Best not for profit team 

  • Aster Group communications team
  • National Trust Internal Communications

Best Public Sector team

  • MHRA Internal Communications Team

Best agency 

  • 44 Communications
  • Gatehouse
  • Top Who? – Top Banana
  • Words&Pictures.

Congratulations to everyone who has been shortlisted. Did you make the list? Well done!

See the Institute of Internal Communication website to book your ticket for the awards ceremony on 29 September 2017 in London.

I’ll see you there,

Rachel

Post author: Rachel Miller

First published on the All Things IC blog 12 July 2017.