The search has started for the next group of the Institute of Internal Communication’s 30 Under 30 – the rising talent within the internal communication profession.

Now in its third year, 30 Under 30 identifies young communicators who are really making a difference in their jobs.

Screen Shot 2014-07-24 at 14.54.54If you (or someone you know) has the passion, expertise and achievement in IC to be a contender, now is the time to enter.

I’ve supported this initiative since it was launched as I think it’s a brilliant opportunity for internal communicators to have their hard work recognised.

It always brings up discussions among the over 30s (and yes I’m in that age bracket) who claim there should be something similar for more seasoned professionals.

I don’t have an issue with the fact it’s for the under 30s because surely we should be encouraging people at the start of their careers to strive and achieve, and then duly reward their efforts?

In fact, people may have been working in the area for quite a while by that age – I was one of PR Week’s 29 under 29 in 2009 and was the only internal communicator on the list. Even though I had been working for 10 years by then and was aged 29 (quick, don’t do the maths or you’ll get to my age :)), being recognised alongside my peers was incredibly rewarding.

So rather than grumble about the fact, I encourage all communicators consider those they mentor or in their teams, and have a conversation with them about putting themselves forward to be considered.

ioic 30The rules
Entrants must be aged under 30, but can work in-house, for an agency or be freelance. The deadline is 26 September and further info can be found below or on the IoIC website.

Entries and supporting evidence should be sent by email to

What you need to know

  • Entries are invited from those under 30 on 31 December, 2014 who work in the UK Internal Comms industry
  • You can work in-house, for an agency or be freelance.
  • To enter, send IoIC a 60 second video (in a mov. File) in which you tell IoIC why you think you should be on the list.
  • You must also write a 400 word document that details: Your name, date of birth, job title, organisation, brief career details to date, contact details. Plus an example of how you’ve demonstrated expertise (with physical evidence to demonstrate its effectiveness), and how you are making a difference to internal communication.

So what are you waiting for? Get your thinking caps on about who you could encourage to enter, or if you do so yourself, I wish you the very best of luck.

Want to read about previous years? I’ve featured them on my blog including articles here and here.

P.s. I’m currently working on the content for a brand new social media course I’m running for the Institute of Internal Communication on 9 September in London. I’ll keep you posted as to what it’s all about and how you can sign up and take part.


First published: 24 July 2014.