Website Macmillan Cancer Support
Head of Brand Advertising and Campaign Integration, Macmillan Cancer Support
Fixed Term (12 Months – Maternity Cover starting in January 2018)
Salary From: £62,400
Salary To: £62,400
Location: London – Vauxhall
Job Category: Fundraising, Marketing & Communications
Closing Date: 21 November 2017
Interview Date: 1 December 2017.
Are you a senior brand advertising professional looking for the most rewarding year of your career? Do you want to work for one the most highly regarded brands in the UK and make it even stronger?
Macmillan Cancer Support is at a pivotal point in its brand history. In 2017, we launched a new brand campaign ‘Life with Cancer’ as the start of a re-positioning Macmillan as a brand that stands for quality of life, despite cancer.
But this is just the beginning. Next year, we will be launching a new brand strategy (strategy completed in 2017) that will define our purpose for the next decade and as part of this we will be launching a new high profile multi-channel brand advertising campaign in Q4 2018 to build awareness, shift perceptions and bring this new brand strategy to life.
We have our sights set high. Our previous brand campaigns have made us the Marketing Society’s Brand of the Year (2014) and in 2016 the ‘Not Alone’ campaign won a prestigious gold award at the IPA Effectiveness Awards.
We are looking for a maternity cover (12-month fixed term contract) who shares our ambition and whose strategic brand acumen and deep ATL campaign experience knowledge, particularly in TV advertising, will make this campaign a huge success.
You will be a highly-experienced, confident, and dynamic leader who can hit the ground running managing a team with 3 others to develop and deliver a new brand advertising campaign on-time, on-budget, and on-brief. You will have considerable experience of influencing and managing senior stakeholders and agency partners, quickly establishing yourself as a credible voice in the room who can add value at every turn.
Creativity will be one of your strongest personal attributes; you will be passionate about creative excellence and have a proven ability to work effectively with agency partners to develop award winning creative.
You may be in a senior client-side brand or marketing role working for a well-known consumer-facing brand or a creative advertising agency Business Director or Planning director working with blue chip clients. You don’t need charity experience but you do need to have leadership experience of making brands grow with advertising across the full media mix, including TV (essential).
Please submit your application as soon as possible as we reserve the right to change the closing date of our vacancies.
We aim to encourage a culture where people can be themselves and be valued for their strengths so we seek to attract and employ the best people from the widest talent pool, reflecting the diverse nature of our society.
We will support you throughout the recruitment process with any reasonable adjustments required in accordance with the Equality Act. Please contact the Recruitment Team if you require support.