Website Teenage Cancer Trust
PR and Communications Executive, Teenage Cancer Trust
Closing date: 9 November 2017 (midday)
First interview: 14 November 2017
Second interview: 20 November 2017
Salary: £30,348 per annum
Location: Head Office – London
Contract type: Permanent
Hours: 35 per week
About the role
We are looking for an enthusiastic and committed executive to work collaboratively across a range of departments within our charity, creating and delivering communications projects and activities. Story gathering, PR, fundraising, advocacy, awareness campaigns – you’ll be involved in all areas.
You’ll have some experience of working in either a PR agency or an in-house PR team. You’ll be great at speaking to young people about their cancer experience and helping them tell their story in the media and online. You’ll be able to quickly pick up Teenage Cancer Trust’s messaging and written style, and love creating new story ideas. We need you to be eager to jump on the phone to pitch stories, and be a huge support to the PR & Communications Manager on the many projects that need assistance. You’ll also be keen to manage small projects yourself.
Educated to degree-level or with equivalent professional experience you’ll have proven experience of delivering effective communications activity. You will be very well organised, with strong administrative and research skills and of course excellent writing skills. You’ll also have a keen news sense with the ability to write for different audiences and produce, proof read and edit copy, including effective media releases.
How to apply
Please click the ‘apply now’ button below. You will need to upload your CV and a supporting statement which explains how you think you meet the essential criteria listed in the person specification. Your statement should also address the following key areas of responsibility:
- Excellent media relations skills and examples of placing stories in a range of media outlets
- Experience of working on integrated projects with PR, marketing and digital inputs
- Experience of working with case studies, ideally young people, interviewing and writing up stories, and an understanding of safeguarding
- Ability to manage competing priorities, maintain stakeholder relationships and organise workload
Job Title: PR and Communications Executive
Hours: 35 per week
Type of Employment: Permanent
Dept and Location: Marketing and Communications, Head Office – London
Line Manager: PR and Communications Manager
Main Purpose of the Job
The PR & Communications Executive works closely with the PR & Communications Manager and the wider Marcomms, Fundraising, and Services teams to deliver communications projects and activities to position Teenage Cancer Trust as a prominent expert in in the field of cancers that affect young people, make young people with cancer and their families aware of the support we can offer, encourage target fundraising audiences to support our work and ensure Teenage Cancer Trust’s reputation is enhanced and protected. In order to achieve this you will build relationships with journalists and media platforms to ensure all opportunities for coverage are maximised. You will also work directly with the young people we support and their families writing up their stories which can then be shared with the press, public and the rest of the charity.
Key areas of responsibility
Working with young people
- Work with the Story Manager and services department to support the stewardship for young people sharing their stories ensuring it adheres at all time with safeguarding policies.
- Interview young people with cancer face to face, in hospital and via the phone writing up their ‘case study’ stories to promote the Service and Fundraising activities of Teenage Cancer Trust.
- Working with the Story Manager, ensure the images of young people we support are up to date when their situation changes.
- Work, in partnership with the wider charity team, on developing appropriate relationships with young people, their friends and families when they are interested in supporting the work of Teenage Cancer Trust.
- Work with the PR & Communications Manager to create positive media coverage for Teenage Cancer Trust’s Services and Fundraising activities on a national and regional level.
- Lead on regional projects creating powerful and effective marcomms plans and ensuring these are subject to a full evaluation post event.
- Prepare and use a variety of high quality, effective PR tools including news releases, comments, features, briefings, letter to editors, photo opportunities and press conferences – delivering key messages in a consistent and impactful way.
- To sell-in news and feature stories and ideas to a wide range of media resulting in positive coverage for Teenage Cancer Trust.
- Ensure all media opportunities are maximised for projects and activities.
- Identify and develop external media opportunities for Teenage Cancer Trust to comment on.
- Support the Celebrity and Ambassador Manager in proactively identifying opportunities and provide PR support for reactive, last minute opportunities that arise.
- Support the PR & Communications Managers in creating powerful and effective media and communications campaigns for national projects that promote Teenage Cancer Trust’s services and fundraising to a wide range of audiences. Attend units acting as the Teenage Cancer Trust representative fielding questions and stewarding members of the press, TV and photographers.
- Deliver PR & Communications projects that successfully engage priority audiences with the charity’s work and ambitions via media and other communications channels.
- Deliver communication projects as agreed with the PR & Communications Managers supporting Teenage Cancer Trust’s Services and Fundraising teams and activities.
- Draft copy for social media and website.
- Under the guidance of the PR & Communications Manager, be available to the wider organisation to answer questions about charity messaging and draft copy where required.
- Work with colleagues in Marketing & Communications to help deliver effective and creative communications when necessary. This can include creative ideas and copy approval.
- Ensure projects you have worked on are evaluated to determine success, improve performance and retain learning for future years.
- Work with the other teams within Marketing & Communications (Brand, Digital, Marketing) to ensure work is integrated and effective.
Press Office duties
- Support the successful running of a Teenage Cancer Trust press office function, responding to media enquiries professionally, quickly and with accuracy.
- Establish and nurture relationships with journalists across national and regional consumer, news, trade, print, broadcast and online.
- Respond to enquiries from journalists and prepare verbal and/or written statements and provide spokespeople as appropriate.
- Identify and develop media relationships in the best interests of Teenage Cancer Trust where appropriate.
- Responsible for compiling Media Lists.
- Oversee some of the work of the Marcoms Team Co-ordinator including saving the cuttings each day, circulating pieces of interest supporting with the analysis and evaluation of campaigns, monitoring daily news and help identify potential stories and issues.
- Create media coverage books for campaigns and partnerships.
- Write briefs for spokesperson interviews and steward individuals either in person or online/phone providing advice, support and guidance.
- Assist in the production of promotional films where directed.
- Represent Teenage Cancer Trust externally at events and meetings as appropriate.
- Work with the PR & Communications Manager to help build networks that will ensure the further development of new relationships and support for the charity.
- Under the guidance and direction of the PR & Communications Manager develop strong, effective working partnerships with the communications teams of the NHS Hospital Trusts in which Teenage Cancer Trust has services.
- Responsible for leading on the weekly communications update
- Provide on-call cover on a rota basis approximately every 5 weeks.
- Represent Teenage Cancer Trust at press/media events / opportunities across the country, which may be at the weekend or may involve overnight stays
- Undertake any other duties that are commensurate with the post as requested by your manager
- Carry out the duties of post in accordance with Teenage Cancer Trust policies and procedure
- Work flexibility, prioritise workload and work effectively as part of a team.
Disclosure and Barring Checks
This role will interact with young people and families, which may include visiting young people in hospital units and their homes from time to time. This is therefore subject to a Standard disclosure check.
Internally – all members of Fundraising, especially Regional Fundraising Managers, all members of Marketing & Communications. Key departments/teams outside of Fundraising & Marketing include Services, Finance, IT, HR and Education.
Externally – young people, their families, journalists, bloggers, editors, key supporter groups, organisations, suppliers, agencies and individuals.
- Educated to degree-level or with equivalent professional experience.
- PR, journalism, marketing or communications qualification
- Demonstrable experience of working in a PR, marketing or communications role
- Experience of delivering effective communications activity
- Proven ability to work to tight deadlines in a dynamic and flexible environment
- Proven experience of developing strong collaborative working relationships
- Excellent knowledge of all aspects of the UK media.
- Knowledge of a range of PR tools including news releases, comments, features, briefings, letter to editors, photo opportunities and press conferences
- Strong organisational, administrative and research skills.
- Excellent writing skills with ability to write for different audiences and produce, proof read and edit copy, including effective news releases
- The flexibility to manage competing priorities and the ability to work well as part of a team or under own initiative
- Excellent oral communication skills, with the ability to represent Teenage Cancer Trust professionally to external audiences.
- Excellent interpersonal skills, with the ability to work alongside team members and colleagues, young people and their families and supporters of any nature
- The ability to handle sensitive situations confidently and calmly
- Strong decision making and problem-solving skills
- Results orientated, with strong organisational skills
- Advanced computer literacy enabling the speedy and accurate production of written materials
- Highly resilient with high levels of emotional intelligence to enable you to manage distressing news and situations such as relapse and death
- An interest in and commitment to addressing the issues affecting teenagers and young adults with cancer in the UK
- Accountable, with high levels of integrity and professionalism
- Strong work ethic with the ability to manage multiple priorities against tight deadlines
- Good judgement, initiative and discretion
- A natural collaborator
- Ability to provide on-call cover
- Ability to travel with possible overnight stays and weekend work
- Commitment to the philosophy and ethos of Teenage Cancer Trust
Experience of working with service users/case studies.
Experience of working with high profile supporters and celebrities.
Demonstrable success in project management.
Please remember to upload your CV and supporting statement as without this your application will be incomplete.