Website Teenage Cancer Trust
PR and Communications Manager, Teenage Cancer Trust
Location: Head Office, London
Closing date: 19 March 2018.
Full time, 35hrs per week
Salary: Circa £37k
Line Manager: Head of PR and Communications
Direct Reports: PR and Communications Executive (x2)
About the role
We are looking for an enthusiastic and committed PR and Communications Manager to work collaboratively across a range of departments within the charity to manage communications and stakeholder engagement for key areas of work.
You’ll create communication plans and lead on national PR to enhance and protect the charity’s reputation, making young people with cancer and their families aware of the support we can offer and also encourage target fundraising.
This is a great opportunity to make a significant impact on our ability to deliver our services to young people, and to raise awareness of our need.
How to apply
Please click the ‘apply now’ button below. You will need to upload your CV and supporting statement which explains how you think you meet the essential criteria listed in the person specification. Your statement should address the following key areas of responsibility:
- Experience of working in a PR and Communications role ideally within the Charity Sector
- Strong track record of building internal and external relationships
- Selling in national stories
- Management of a team
Closing date: 19 March 2018
First interview: 23 March 2018
Second interview: 27 March 2018
Main Purpose of the Job
The PR & Communications Manager will work closely with the Head of PR & Communications and the wider Services, Education, Marketing and Fundraising teams to manage communications and stakeholder engagement for key areas of work, develop and deliver plans and messaging for projects and activities and ensure Teenage Cancer Trust’s reputation is enhanced and protected in order to:
- make young people with cancer and their families aware of the support we can offer
- encourage target fundraising audiences to support our work and
- position Teenage Cancer Trust as a prominent expert in the field of teenage cancers
Lead the management and development of significant areas of work for Marketing & Communications to agreed objectives, including project work, on-going management and development of new areas.
Be a role model of excellence in delivering quality output, management, coaching and integrated working across the team and organisation.
Lead the delivery of PR and Communications support for Teenage Cancer Trust at the Royal Albert Hall
Oversee the delivery of successful PR and communications support for regional fundraising across all UK regions.
Planning, Delivery, Evaluation
- Develop and deliver PR and Communications plans that successfully engage priority audiences with the charity’s Fundraising and Services via the media and other communications channels.
- Devise communications, marketing and PR plans with targets that are credible, achievable and appropriate to Teenage Cancer Trust’s ambitions and intentions, that are delegated to the team for delivery.
- Manage PR and Communications projects across a range of disciplines – including Services, Fundraising, Education – as agreed with the Head of PR & Communications.
- Advise the policy team on message development and identify opportunities to leverage media in support of lobbying priorities.
- Work with colleagues in Marketing & Communications to plan and deliver effective and creative marketing communications.
- Work with the Head of PR & Communication on audience insight and research when necessary.
- Work with the Head of PR & Communication on any issues or crisis if they arise.
- Produce communications materials that ensure workable, consistent and effective messaging for both internal and external audiences.
- Offer creative ideas and play a lead role in the creative planning process for communications activities.
- Develop and coordinate risk management strategies and comments for issues Teenage Cancer Trust may have to respond to, for approval by work the Head of PR & Communications.
- Assist the Head of PR & Communications in ensuring work is communicated and understood internally across Teenage Cancer Trust by planning and drafting internal communications if required.
- Ensure all PR & Communications activity is fully evaluated to determine success, improve performance and retain learning for future years.
- Ensure all targets set are met or exceeded through constant monitoring and adjustment to work during projects.
Working with media
- Identify and develop external media opportunities for Teenage Cancer Trust, to meet agreed objectives.
- Negotiate and develop media protocols in conjunction with partner organisations.
- Develop and manage pro-bono partnerships with target media organisations.
- Respond to enquiries from journalists and prepare verbal and/or written statements and provide spokespeople as appropriate.
- Brief and prepare spokespeople for interview as appropriate.
- Coordinate journalists, photographers and film crews at events and unit activities.
- Personally develop and maintain, through regular personal contact, profitable relationships with a broad range of journalists, in print, digital, consumer and broadcast media.
- Ensure all media opportunities are maximised for projects and activities.
- Prepare and use a variety of high quality, effective PR tools – including news releases, comments, features, briefings, letters to editors, photo opportunities and press conferences – to ensure the charity’s key messages are communicated in a consistent and appropriate way and all opportunities are maximised.
- Sell-in news and feature stories and ideas to a wide range of media resulting in positive coverage for Teenage Cancer Trust.
- Work closely with the Celebrity and Ambassador Manager to ensure all opportunities are supported and delivered as and where needed.Line Management
- Develop clear plans for established areas of work, with the PR & Communications Executive(s) and Marcoms Team Co-ordinator and effectively delegate the implementation of these plans.
- To be a role model for excellence in management, coaching, giving and receiving feedback.
- Lead, manage, motivate and develop all direct reports in line with Teenage Cancer Trust policies and procedures.
- Ensure performance targets and standards (KIPs) for your team members are established, communicated, met but where possible exceeded.
- Identify and implement ways of managing resources efficiently and effectively to ensure that Teenage Cancer Trust is making the most of opportunities.Relationship Management
- Work as an effective part of the Marketing & Communications team and deputise for the Head of PR & Communications and/or other Managers within the team as required.
- Work with the other teams within Marketing & Communications (Brand & Design, Digital, Marketing) to ensure work is fully integrated.
- Work closely and effectively with the Story Manager to deliver compelling stories for the media.
- To work with the other teams within Marketing & Communications and across the charity on initiatives, projects and campaigns as needed for the development of the overall strategy.
- Develop strong collaborative relationships with Regional Service Managers and funded staff across the UK.
- Develop strong strategic and tactical working relationships with key stakeholders across the charity.
- Work, in partnership with the wider team, leading on the development of appropriate team relationships with young people, their friends and families when they are interested in supporting the work of Teenage Cancer Trust.
- Work in a target driven but collaborative way with colleagues from across the charity.
Identify, develop and steward media and stakeholder relationships and potential relationships in the best interests of Teenage Cancer Trust where appropriate.
Represent Teenage Cancer Trust externally at events and meetings as appropriate, particularly where this may involve pitching, for example to potential partners or donors.
Build networks that will ensure the further development of new relationships and support for the charity.
Develop strong, effective working partnerships with the communications teams of the NHS Hospital Trusts in which Teenage Cancer Trust has, or intends to have, services and ensure that these partnerships are robust and in the best interests of the young people that the charity supports.
- Ensure that all PR & Communications activity complies with Teenage Cancer Trust policies and procedures and also the legislative requirements of all territories in the UK.
- Undertake any other duties that are commensurate with the post as requested by the Manager.
- Manage suppliers and third-party agencies, providing briefs for work and negotiating prices and products offers.
- Carry out the duties of post in accordance with the Teenage Cancer Trust’s policies and procedures on Health and Safety and take responsibility for ensuring personal health and safety.
- Ensure safeguarding policies are followed in all media activity and produce clear risk assessments and response plans.
- Work flexibility, prioritise workload and work effectively as part of a team.
- Travel to media opportunities and provide on-call comms support as required.Disclosure and Barring Check
This role will interact with young people and families, which may include visiting young people in hospital units and their homes from time to time. This is therefore subject to a Standard disclosure check.
Internally – all members of Fundraising, especially Fundraising Heads and Managers, all members of Marketing & Communications, Directors, Trustees. Key departments/teams outside of Fundraising & Marketing include Services, Finance, IT, HR and Education.
Externally – journalists, bloggers, editors, young cancer patients and their friends and families, NHS comms teams, key supporter groups, organisations, suppliers, agencies and individuals. Relevant professional networks and membership bodies (e.g. Institute of Fundraising, CIM etc).
Experience of working for a charity or in a health environment
Experience of working with high profile supporters and celebrities
Experience of working with service users/case studies
Charity Law and procedures in across the UK.
Please remember to upload your CV and supporting statement as without this your application will be incomplete.
If you get stuck at any point, or would just like to chat to someone about our recruitment process or a particular job, don’t hesitate to get in touch by calling 0207 612 0729 or email firstname.lastname@example.org