Social Media Lead, Office for National Statistics
Location: Newport, Gwent
Closing date: 11 September 2017
Salary: £35,200 – £40,249
Contract: Up to 2 November 2018 (Maternity Cover)
Hours: Minimum 32 hours
The Social Media Lead is a key role within Digital Publishing, taking responsibility for the public facing social media estate of the ONS.
You will create and co-ordinate a wealth of innovative content tailored for the ONS’ diverse audiences, as well as growing the internal capacity and capability of organisation for effective use of social media.
The post holder works with our editorial staff, designers, data vis experts and researchers/statisticians, to pick put key messages within data to create engaging, high quality and innovative social media content.
The role takes editorial and strategic responsibility for all ONS social media estates, both in terms of output and how we engage with users and stakeholders, and how we use that insight to improve our outputs to audiences on all platforms.
The main responsibilities are as follows:
• Lead the ONS social media activity as part of the organisation’s Digital Content team
• Delivering high-quality data-led social content bespoke for audiences and platforms
• Line managing at least one person, act as an evangelist for social media within ONS, taking responsibility for training and development across the organisation
• Work with the Managing Editor for Digital Publishing to set out the strategic aims of social media and ensure the right measurements are in place, and are being hit
• Leading on social media innovation and always horizon scanning for the most relevant and effective developments in the space
• Liaising and co-operating with other parts of the GSS on social media best practice
• Essential: Degree with a strong numerate component, or equivalent practical experience
• Practical experience of working collaboratively to create digital first content and products for social media
• Practical experience of successfully managing social estates, evaluating and taking on new opportunities in social and working with senior colleagues to set realistic performance indicators regarding social engagement
• Practical experience of social media monitoring tools
• An awareness of the work of the ONS, its role as a government organisation, and the output produced
• Practical experience of training colleagues in social media best practice and acting as a evangelist for the platforms
• Practical experience of building relationships with online influencers
• Practical experience of working within a policy framework
• Practical experience of providing day-to-day line management
• Practical experience of working within a multi-disciplinary designers and/or editorial teams
• Must be able to travel to meet the demands of running a cross-site service between Hampshire/South Wales, as well as stakeholders further afield.
• Desirable: Working knowledge of statistics
• Practical experience of using digital content creation and production tools, such as Tweetdeck, Hootsuite, Photoshop, GIF makers, social analytics
• Practical experience of working in a live content environment, such as a newsroom or press office
• Practical experience of Agile working
• Practical experience using basic data processing and analysis tools (e.g. Excel)
• Working knowledge of data visualisation approaches and tools
Degree level qualification in a relevant field OR at least three years professional experience in the field of website publishing editorial.
We’ll assess you against these competencies during the selection process:
Changing and improving
Delivering at pace
Managing a quality service
Making effective decisions
Seeing the big picture.