Who’s using what for internal social media?

Over the years I’ve highlighted various examples of how companies are using enterprise social networks, collaborative tools and social media for internal communication.

It’s a question I get asked constantly – who’s doing what, who’s using Chatter/Yammer and what can I learn from them? Where can I find examples, articles and case studies of enterprise social networks and how organisations are using them for internal and external communication or customer service?

Stop looking – you’re in the right place!

The List
This article was first created in June 2013 and I’ve updated it multiple times since then.

My aim is for this list to be the definitive place where internal communication professionals can get a glimpse into who is using what. I’ve included various tools and technologies, articles, interviews, videos and case studies from websites.

There are many more I could include and I will continually add to it. There are 400 examples below – fill your boots!

2016 update: This list now includes Facebook at Work (Workplace).

Each section has a video to give you a glimpse into what the platform is, to help you visualise what the various options are. Most of them have been produced by the providers and I’ve included ones I’ve written into the mix.

Now I need your help – in order for ‘The List’ to be as useful as possible to us all, I’m not setting it in stone. It’s very much an active collation of examples and I’d love to you to add to it. So if you’ve seen another example you think would be useful to share, do please let me know.

You’re welcome to Tweet me @AllthingsIC, comment below or send me a note via the contact form, linking to an example you think could be added. Thank you to everyone who has got in touch to date.

I have listed them in alphabetical order and you can also see all the overview videos via my YouTube playlist.

Let’s make this list as useful as it can be for IC pros. Spotted a broken link? Do please let me know.

I look forward to hearing from you,


P.s. Want to read examples of social media policies? I recently published a list of 300+ including 26 videos via my blog.

P.p.s. Want to know what comms pros call internal social media? See my research published in Sep 2013 including free download of the results. They may surprise you.


Audi case study
Eqbank case study
Dominos case study
Capgemini case study
NASA case study
Rent the runway case study


Overview of what Beekeeper is: Beekeeper website

FRHI Hotels case study


Overview of what Bloomfire is: Bloomfire website

Giltner Logistics case study
Topline Strategy Group case study
Dime case study


Overview of what Brightpod is: website


Overview of what Clinked is: website

Welding alloys case study
KJ Architects case study

Facebook at Work/Workplace

Overview of what Facebook at Work is: See my blog article.

October 2016 update: Facebook at Work is now called Workplace.

Who's using Workplace









Companies who are using it:

Caldwell Banker: ““It’s become our virtual water cooler in some instances.”
Heineken: “It’s very intuitive and people are already very familiar with how to use Facebook. No special instructions required.”
Landmark Group
My Little Paris
Royal Bank of Scotland: “Facebook at Work lets our staff communicate, discuss and solve problems faster and more efficiently in a way that tools, such as email, simply can’t.”

How RNIB use Workplace by Facebook – January 2017

Booking.com – Netherlands
Danone – France
Eimskip – Iceland
Made.com – UK
BRAC – Bangladesh
BurgerFuel – New Zealand
Countdown Supermarkets – New Zealand
Government Technology Agency – Singapore
nbn – Australia
SEAOIL – Philippines
Telnet – New Zealand
University of New England – Australia
Vision India Foundation – India
YES Bank – India
Yoma Bank – Myanmar
Canadian Tire – Canada
Columbia Sportswear – USA
MercadoLibre – Argentina
UST Global – USA
Weber Shandwick – USA.


Overview of what Firestring is: SlideShare

Google Apps

Overview of what Google Apps is:

Abraham Harrison case study
Admiral Pest Control case study
Ageas Insurance case study
Ahold case study
Allnurses.com case study
Alta Planning and design case study
American Red Cross case study
BabyAge.com case study
Baird & Warner case study
BBVA case study
Belle and Rollo case study
Berkeley Lab case study
Boise state university case study
Boost News Media case study
Box case study
Brady Corp case study
Brown University case study
Capgemini case study
Cinram case study
City of LA case study
City of Wooster case study
Composites One case study
Cox Schepp case study
Crown Partners case study
Cully & Sully case study
Delta Hotels and Resorts case study
EAT case study and video
Flight Centre video
Garden Fresh case study
Gold Medal Waters case study
Golf Town case study
Grape City case study
Great Books Foundation case study
GSA case study
Hamilton Beach case study
Hub City Media case study
Hudbay case study
Hunter Douglas case study
Imagination Group case study
Indoff case study
Indus Valley case study
IPSEN case study
ITV case study
Jargon case study
Jason’s Deli case study
JobFlo case study
Just Salad case study
Kansas Department case study
KLM Royal Dutch Airlines case study
Konica Minolta video
Lake Havasu case study
Leftclick case study
Lincoln Property Company case study
LXR case study
Mad Genius case study
Medialocate case study
Melrose Resources case study
Mortgage Choice Ltd case study
Motorola case study
MWV case study
New York University case study
Nexteer University case study
NOAA case study
Nimble Books case study
Oxygen Design Agency case study
Pharmacy Development Services case study
Pithy Little Wine Co case study
Porter Airlines case study
Pratt Industries case study
Premier Guitar case study
Premier Salons case study
Priceminister case study
Providence video
Prudential Preferred Properties case study
Quality Distribution case study
Ray White Group case study
Roberto Cavalli case study
Rock Kitchen Harris case study
Rockingham County NC case study
Roland case study
Rypple case study
Saaspoint case study
Salesforce case study
Schmacher case study
Sea Change video
Shaw Industries case study
SoCal Lacrosse case study
Specsavers case study
State of Wyoming case study
Straighterline.com case study
Sun Windows case study
Takami case study
TechCFO.com case study
The Erith Group case study
The Richmond Group case study
The Roche Group case study
The Standard Agency case study
Traffic Konzept & Film case study
Trinity Mirror Group case study
U.S Coast Guard Academy case study
U.S Holocaust Memorial Museum case study
USA Water Polo case study
UserTesting case study
Virgin America case study
WildBlue case study
XAOP case study
Z Gallerie case study

IBM Connections

Overview of what IBM Connections is:

Alliance Tech case study
Tejon Ranch company case study


Overview of what Interact-Intranet is:

American Golf case study
Elizabeth Glaser pediatric AIDS foundation case study
G4S video
Glasgow Housing Association case study
Kantar Health case study
Romec case study
UKAR video
Waterstone’s case study

Intranet Connections


BC Place Case Study
Fathom SEO case study
New Seasons Market case study
San Diego Humane Society case study
Pima Federal Credit Union case study
Gold Coast Hospital case study
Northwoodcare case study
Michigan First Credit Union case study
Northfield Hospital & Clinics case study
Mackenzie Richmond Hill Hospital case study
Ephrata National Bank case study
Credit Union National Association (CUNA) case study
Greater Iowa Credit Union case study
Orrstown Bank case study 

Do You Need a Cloud Based Intranet?
The Power of WHY
Does Your Intranet Need a Vision Statement?
Intranet Management Needs a CEO

Free ebook on “How powerful an intranet can be”


Overview of what Jive is: Slides and see the Jive Resource Library 

Alcatel-Lucent case study
Anglo American case study
Bluegreen vacations case study
BUPA case study
Cameron case study
Cerner case study
Chordiant case study
Citrix case study
Critical mass case study
CSC case study
Devo team case study
FICO case study
Lafarge case study
LivePerson case study
Marketstar case study
McAfee case study
Northwestern Uni case study
Nuance case study
Pact case study
Pearson case study
Schneider Electric case study
Strongmail case study
T-Mobile case study
UBM case study

On my blog: How NBC Universal is using video on its esn


Overview video of what Lithium is

AT & T case study
Barclaycard case study
Best Buy case study
Lenovo case study
Sephora case study
Sky case study
Skype case study
Telefonica case study
The Home Depot case study
TomTom case study
Verison case study


Overview of what MangoApps is:

Customer case studies publication

NewsGator (now called Sitrion)

Overview of what NewsGator is:

Accenture case study
American Family Insurance case study
Avanade case study
Benco Dental case study
CME Federal Credit Union case study
DAU case study
Deloitte case study
eBay case study
Edelman case study
Fleishman-Hillard case study
General Mills case study
ING Bank case study
Kraft case study
Microsoft Student Partner Program case study
Milspace case study
Nokia Siemens Networks case study
North Highlands case study
Universal McCann case study
US Air Force case study
USAID case study
Weston Solutions case study


Overview of what Oogwave is: website

Ricoh case study


Overview of what Podio is: website


Overview of what Salesforce (Chatter) is:

Bayer Pharmaceutical case study
Belkin case study
Bespoke Collection case study
BMC Software case study
Burberry case study and video
Canon case study
Caesar’s Entertainment case study
CareerBuilder case study
Carlo’s Bakery case study
Coca-Cola Enterprises article and video
Chipotle case study
Commonwealth Bank of Australia case study
Delta Airlines case study
Dunkin’ brands case study
Electronic Arts (EA) case study
Facebook case study and video
Financial Times case study
FireclayTile case study
First Mile case study
GE overview and video
Kimberly-Clark overview
KLM Airlines overview
L’Oreal USA case study
NBC Universal case study
Open Table overview
Thomson Reuters case study and video
Toyota overview and case study
Virgin Amercia case study
Yamaha case study
Wells Fargo case study and overview

On my blog: How Coca-Cola Enterprises uses Chatter
On my blog: Clattering through the Chatter at Hanson Wade


Overview of what Slack is:

Slack website


Overview of what Snapcomms is:

Abacus case study
AJ Park case study
Augusta Health case study
Baystate Health case study
BMO Financial Group case study
Citigroup case study
Cox Communications case study 
Elite customer solutions case study
Freedom Healthcare case study
Guardian Group case study
Holiday Inn case study
Ihug case study
Laserfast case study
Laser UK case study
Queens Health network case study
Rogers Communication case study
Riveria Police department case study
Sterling Bank case study
Telstra Clear case study
Towers Watson case study
TVNZ case study
Virgin Mobile case study
Vodafone New Zealand case study
Wintec case study


Overview of what SharePoint is:

Bank of India case study
Cambridgeshire Constabulary case study
Cambridge Meridian Academies Trust case study
CLP India case study
Epicor Software Corporation case study
First Bank of Nigeria case study
Kinross Gold Corporation case study
Komatsu Australia case study
KPN case study
Michigan supreme court case study
National Museum Wales case study
NetDexterity case study 
Saudi Airlines case study
SherWeb case study 
SM Prime case study
Sohu.com case study
Toyota case study
Tube Lines case study 
TU Delft case study
Wilson International case study


Overview of what Socialcast is:

3M case study
Archant case study
FactSet case study
Humana case study
Philips case study
PSI case study
SAS case study


Overview of what Socialtext is:


Overview of what Telligent is:

Dell case study
Titleist case study
Microsoft case study
bticino case study
Cadbury case study
Reader’s Digest case study
Psion case study
Texas Instruments case study
Oxfam case study and video
Scotts case study
AICPA case study
Guild of Sommeliers case study
Promethean case study
Investec case study
Kaseya case study
Baptie & Company case study
BDA case study
APAN case study
The mum drum case study
Macmillan Cancer Support case study and video
Limeade case study
Hitched case study and video
Slimband case study


Overview of what tibbr is:

CGI video
KPMG article
InterPortPolice video
Macy’s overview
PIKE Electronic video


Overview of what Yammer is:

ACT Conferencing case study
AMP video
Association of Chartered Certified Accountants case study
Aviva Investors overview and follow-up
Booking Wizard article
British Airways case study
Capgemini video and case study plus presentation
Cargill case study 
Cbeyond overview
CIPR Scotland article
City of London Corporation case study
Club 35 overview
ContactNet, Thomas Reuters case study
Dachis Group article
Deutsche Post DHL case study
Dorma+Kaba: case study
Earth Hour video and case study
European Commission article and article
Flemish Government overview
Frog Recruitment video
Gatwick Airport case study and case study
Grundfos case study and article
GSK (GlaxoSmithKline) article
Henkel case study
Hill & Knowlton overview
Janssenn and NHS Confederation Mental Health Network article
IKEA case study  video
Initiative video and case study
INSEAD video and video
IPC case study
Jordan Baris case study
Kluwer case study
Knightstone Housing – coming soon as a case study on my blog
LAC-Group article
Lexis Nexis videocase studycase study and case study
Manhattan Associates video and case study
Marks and Spencer case study
MD Anderson overview
Merlin case study
Microsoft article
MIT case study article
Modcloth video and case study
Monmouthshire County Council article and video
National Australia Bank article and article
National Council for Volunteer Organisations (NCVO) article and visual guide
Nationwide video and case study
Northwards Housing article and article
One Kings Lane video and case study
Pepperdine case study  and video
Penn State article
Pitney Bowes case study
RealTech case study
Red Robin video and case study
REWE case study
Rijkswaterstaat (part of the Dutch Ministry of Infrastructure and the Environment) video
SABMiller: How to run a webjam 
Sanofi Pasteur story  and case study
Scribnia case study
Siemens case study
Southern Company presentation
Stanford Student Enterprises
SunCorp video and case study
Swiftcurrent Strategies case study
Telefónica case study and article
Telstra article
Transport for London case study
Trek Bicycle case study
Tui article
Tyco video and case study
UCAS (The Universities and Colleges Admissions Service) case study
UNICEF case study
Wakefield article
Walsall Council article and article
Weleda: case study
Westfield shopping centres videocase study and article
Xerox video and case study
Yota case study
Zühlke case study
Video: How to use Yammer

On my blog: Everything I’ve published to date about Yammer


Overview of what Yapmo is:

Yapmo website
@properties case study
Hyatt case study
Load Delivered Logistics case study
Walsh case study


Overview of what Zyncro is:

Eight guidelines for using your internal social network
Zyncro’s customer stories
Telefónica and Zyncro plus case study
Fiesta Hotel Group
Starbucks, Mexico
Zyncro highlighted as 1 of the top 10 Enterprise Networks to Improve Company Communication by Mashable

Other resources

collaboration research by Rachel Miller

Post author: Rachel Miller

You can find me in various places online including Twitter @AllthingsICGoogle+LinkedInStorify,SlideShare and Pinterest and can contact me here.

First published: 13 June 2013.

Last updated: 2 February 2016.


  1. nienke says:

    I’m interested in organisations that use Sharepoint 2013 as technic for their platform. Do you have cases for this?

  2. I’ll certainly see what I can find, thank you for the suggestion, Rachel

  3. Tomi says:

    Great list, thanks for sharing this. Here is a good site (in German) with more case studies: http://www.e20cases.org/

  4. Thanks very much Tomi, I’ll check them out, Rachel

  5. Jakkii Musgrave says:

    This is great, thanks for compiling these. Would love to see http://socialtext.com included as we further explore ST for our organisation.

  6. Fantastic list. Really helpful to have this info and context in one place.

  7. […] Great List by Rachel Miller grouped by solution providers. […]

  8. Bert Vries says:

    Great list, Rachel. Do you know any examples of corporates who are using google+ as their Enterprise Social Network platform?

  9. Hi Bert, thank you. Not that I’ve found, but if there are any case studies around I’d be happy to add them to my list, Rachel

  10. Do you use Podio? I’ve not heard of it before, Rachel

  11. Yasmin Ocansey says:

    Hi Rachel,
    That was a great list. Do you happen to know anyone who uses Ning?

  12. Troels says:

    Hi there.

    What about Sitecore sites. I have worked on a really cool Sitecore Social media intranet i a municipality in Denmark and would recommend it for others looking for a integrated intranet/social media solution.

  13. […] use of enterprise social networks is on the rise – I’ve got a growing list of platforms already, ranging from Azendoo and Jive to Yammer and Zyncro. I expect to add to that list in 2014 […]

  14. Rachel,

    Awesome list! Would it be possible to add Company HubSite (http://companyhubsite.com). It’s a relatively new product, but worth looking into.

  15. Thanks for the suggestion Jason, I’ll take a look, Rachel

  16. Sebastien Caron says:

    You can add CGI (www.cgi.com) for the Tibbr platform ( see this link: https://www.youtube.com/watch?v=awSlZSy13Rw ).

  17. Thanks Sebastien, I’ve added CGI to the list, Rachel

  18. […] communications specialist Rachel Miller at All Things IC offers an incredibly comprehensive list, cataloguing 25 platforms and some 400 case studies, that begs for perusal. There are videos […]

  19. Richard Bryant says:

    Hi Rachel, are there any free providers out there? I am using IBM Connections at work and would like to use something similar for our school governing body, but without the expense of course! Key feature would be a sub community where we can keep restricted info for each of the sub committee’s within the governing body. Thanks

  20. Hi Richard, a couple are. Yammer operate a “freemium model” for instance – you can sign up and then choose later to upgrade and buy enterprise licences. Alternatively you could use Google plus and create a closed network which then has sub-groups. That’s free and from what you’ve said, would work well for your requirements. Good luck.

  21. George Cook says:

    Thanks for compiling this great list! I would like to add Proofhub. It’s a multipurpose tool for all platforms. Have a look at http://www.proofhub.com

  22. Danyal Kadi says:

    Hey do you have anything on cisco mediasense?

  23. Hi Danyal no not seen that, do you have more info you can share?

  24. Marie Ellis says:

    Hi Rachel

    Great list! Thank you so much. Was wondering if you had any information on Paraxel’s internal communications tools? They won an award earlier this year for their internal communications. Here’s a link about that: http://www.parexel.com/company/news-events/press-releases/2014/parexel-wins-2014-iabc-gold-quill-merit-award-internal-communications

  25. Bernie says:

    You might want to add Igloo, who offer a really user-friendly, intuitive and cloud-based intranet platform. I saw Hulu present on theirs and it looked great (and was set up in 6 weeks!) and I know others that are also pretty happy with the product. (FYI – I’m not saying that just because the Igloo folks are fellow Canadians 🙂 Check out their website at: https://www.igloosoftware.com/. Cheers.

  26. David Attard says:

    Hi Rachel,

    one thing most of these collaboration tools have is that they are quite generic. It’s like you have to mould yourself around you.

    BeeWits, is a project / task management for creatives, web designers and freelancers which is specifically written for these personas. For example, our task templates allow you to get started with projects in a few minutes.

    You can also give your clients access to any tasks you want to show them.

    Would love it if you could give BeeWits a spin and let me know what you think about it.


  27. Eyal says:

    Would love it if you could include Connecteam. With Connecteam you can automate your business’s internal comms and workflows as part of a fully branded mobile app

  28. Coleton says:

    Great list Rachel!

    ThoughtFarmer would be another great social intranet tool worth adding to the list.

    ThoughtFarmer is an intuitive, easy to use collaboration platform (for all technical skill levels) for companies looking to bring teams closer together and streamline projects across divisional boundaries.

    I’ve link the website here: https://www.thoughtfarmer.com/

  29. Miho Shoji says:

    Thanks for this list, Rachel. Great job compiling all this information… BUT I have a question: Are all of this platforms JUST for collaboration and team-work? They are not exactly for INTERNAL Comms… of employees comms, are they?

  30. Hi this list has evolved over the years. Most are IC.

  31. Emiko says:

    Hi Rachel, this list is so helpful. Thank you! I am wondering if you know any user cases with SAP Jam (part of SAP’s SuccessFactor) ?

  32. Hi Emiko, good to hear you’re finding it useful. No, not that I’m aware, some of the vendors may directly.

  33. […] Rachel Miller at allthingsIC has put together a great list of over 400 enterprise social network case studies. Check it out here: http://www.allthingsic.com/list/ […]

  34. Lisa says:

    I find this list very informative. Are you planning to update it for 2018 or 2019 again?

  35. Hi Lisa, I update it occasionally. If there’s something missing, let me know.

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