Vertical videos are on the rise and 39 per cent of the world’s population are now on the Internet. These are just some of the facts that can be found in the annual internet trends report from Mary Meeker.
It’s a must-read for anyone interested in or studying the role of online communication.
She revealed her 2015 report a few days ago, 20 years after the first one was published in 1995.
It was uploaded to SlideShare on 26 May 2015 and has already been viewed 1.4 million times.
Since 1995, the number of Internet users has risen from 35 million to more than 2.8 billion today. The 2015 report looks at key Internet trends globally and how connectivity has changed.
Internet user and smartphone subscription growth continues to slow down, although it is still healthy. Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. (Tweet this)
Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Access the report
It’s a chunky read at 196 slides, but worth it if you’re looking for stats or the latest information on everything from drones to how millennials interact. I think students will find it helpful.
Highlights include the shift from email and semi-inflexible communication methods, to business communication using services such as Slack (I’ve been using Slack via my Apple Watch with my fellow FIR podcast network presenters and rate it).
Facebook has four billion video views daily (up x4 in the past six months). Vertical video is also on the rise – so called because of the way people hold their mobiles to view them.
Meeker’s report also looks at the most popular messenger apps, which in order of popularity/usage are: Facebook, WhatsApp, Messenger, Instagram, Line, Viber, KakaoTalk, Clash of Clans, WeChat and Twitter.
Just in time information is on the rise. This is things like turn by turn information when you use a sat nav plus products and services such as Uber and Airbnb.
(If you’ve never used Uber before, I recommend it – this code will give you a free ride and save me money on my future taxi journeys: https://www.uber.com/invite/uberallthingsic. Check out the conditions via the link).
Plus there’s information in the slides about the “remerging of content” – it’s well worth a read and you can view the whole set of slides online or below.
I particularly like the end slides which Mary cites as the “ran out of time thoughts.” They include some interesting ideas such as key design elements and concepts including iconic gestures for thumbs up/down and simplification of choices.
I hope you find it useful. What surprises you from this report?
You’re welcome to comment below or Tweet me @AllthingsIC.
Upcoming intranet success course
Want to learn more about online communication? There’s a course from ClearBox Consulting coming up in London that could help.
Tuesday 23 June looks at planning and designing an intranet, and Wednesday 24 June focuses on managing and enhancing your intranet. It’s being run by Sam Marshall, former Global intranet manager at Unilever.
P.s. Have you downloaded the free All Things IC app? You can find it on the App Store and access articles like this one via your smartphone.
First published on All Things IC blog 2 June 2015.