The latest #Commschat is taking place this evening from 8-9pm GMT and is focusing on the new definition of Public Relations (PR).

I wrote about the new definition 10 days ago and tonight the Comms community has the chance to debate and discuss the new definition via Twitter. If you’ve never come across #Commschat before, you can read an overview of it here. In a nutshell, the comms community comes together via Twitter each week and has a conversation using the hashtag #Commschat to thread the discussion together and enable each other to follow it. The best place to take part is via the Commschat website.

This evening’s discussion will be hosted by Arthur Yann, VP public relations at the Public Relations Society of America (PRSA), Francis Ingham, chief executive at the Public Relations Consultants Association (PRCA), and Dr Jon White, a fellow of the Chartered Institute of Public Relations (CIPR), to discuss the definition and what it means for the future of the PR industry.

The new definition put forth by the PRSA is: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics”

Topics for tonight include:
– Does PR need a universally-agreed on definition?
– Will this definition help the reputation of the PR industry?
– Is this definition aimed at those inside the industry or those outside?
– How do you definite mutually beneficial relationships?
– The PRCA has rejected the definition. What are the reasons behind this?

If you aren’t able to make the discussion tonight, a transcript will be posted online tomorrow via the CommsChat website so you can read what was discussed. If you’ve not come across CommsChat before, I recommend checking it out. Are there any online discussions that you take part in that you’d recommend to other comms pros? If so, feel free to comment below or contact me: rach@rachmiller.com.

Post author: Rachel Miller.