People across the UK are doing their bit for charity this month as part of Comic Relief, and employees at one supermarket in particular have been dancing in the aisles as part of their efforts.
The videos by employees at Sainsbury’s have been shared on YouTube and Twitter @sainsburyspr. I thought I’d highlight them here as they are great examples of creativity and the comms team shared them with @theICcrowd earlier as they are clearly proud of the employees.
This Friday, 15 March, is Red Nose Day and I’ve no doubt that organisations up and down the UK will be ‘Doing something funny for money’ which is the message for the campaign.
Comic Relief is a major charity based in the UK which strives to create a just world free from poverty – and it works 365 days a year to help that vision become a reality. It raises millions of pounds each year through alternating two big fundraising campaigns: Red Nose Day and Sport Relief.
The charities’ mission is to drive positive change through the power of entertainment, and since being set up in 1985, it has raised over £750 million (US$1,117,275,000). It spends that money “in the best possible way” to tackle the root causes of poverty and social injustice and uses the power of its brand to raise awareness of the issues that it cares most about.
In a message on YouTube, employees from Sainsbury’s Weedon Road store (in Northampton, UK) say: “This year, we, the staff at Sainsbury’s have written and recorded our own Comic Relief song in the hope our melody will make you part with your money for a good cause. If you got as much enjoyment out of watching it as we had making it, please reward our efforts and donate here: 100% goes to Comic Relief. Happy Red Nose Day!”
Sainsbury’s Weedon Road employees take to the aisles below:
In their YouTube description, employees from Sainsbury’s Heaton, in Newcastle upon Tyne, said: “We have got together for Comic Relief and made a musical tribute to the great music that’s come out of Tyneside. Be amazed at the singing talent(?) we have in our store. After the success of last year’s spoof music video for Sports Relief watch the Sainsbury’s colleagues perform songs by Tyneside bands and artist while they try to decide what music video to do this year. You can donate next time you’re shopping in Sainsbury’s Heaton or you directly to Comic Relief”
Their seven-minute long video is below and includes a medley of songs. I guarantee it will make you smile:
Are you doing anything for Comic Relief? Are your employees organising their own Red Nose Day events? I like discovering what people do within their workplaces to mark special events like this. Feel free to tweet me @AllthingsIC or share via @theICcrowd.
Post author: Rachel Miller