Today the Chartered Institute of Public Relations (CIPR) announced that it has partnered with the Public Relations Society of America (PRSA) for the ‘PR Defined’ initiative.

What is PR Defined?
People working in PR, Marketing and Comms around the Globe can cast their vote as to what they think defines the modern practice of public relations. Taking part couldn’t be easier, you simply have to choose how to describe PR via the PRSA website. There is a short form to complete, which asks you to say:

  • Public relations … (does what)
  • with/for…(whom)
  • to… (do what)
  • for… (what purpose)

A word cloud is being generated by the responses – I’ve included it on this page so you can see what it currently looks like.

Jane Wilson, CIPR CEO said: “The CIPR has recently completed a process of engaging with our members around the UK using focus groups and scenario planning, to identify the key elements for a secure future for the profession in the decade ahead. Among the recommendations based on this research is that PR needs better definitions.”

Join the conversation
Hurry as the closing date to have your say is this Friday, 2 December. You can also follow the discussion via Twitter using #PRDefined.

What happens next?
The PRSA team will collect all submissions and generate three proposed definitions which will go up for public vote on the PRSA website in early December. The CIPR says that by becoming a partner in the initiative, it will provide input into the development of final three proposed definitions. So what are you waiting for? Have your say here.
I’ll keep an eye on the results and will share them via my blog once they are known.

Post author: Rachel Miller

Published 2012.