Today I can finally reveal details of an exciting project I’ve been involved with, which has been under wraps for months. Share This: The Social Media Handbook for PR Professionals is a crowdsourced social media book from the Chartered Institute of Public Relations (CIPR) and is due for publication in print and digital formats by Wiley on Friday 20 July. You can follow the conversation about it via Twitter #CIPRSM and on the CIPR Facebook page.

I was honoured to be asked to write a chapter on employee engagement: how social media are changing internal communication. More than 20 of the UK’s leading practitioners in the field of digital communications and public relations contributed to the book and it includes insights and practical guidance on how professional communicators can use social media and networks and platforms to engage directly in conversation with audiences.

Chapter and verse
I’m going to write another article soon to give you a sneaky peek into the book and highlight some of the hints and tips I’ve shared in my chapter. The book is split into 25 chapters over eight topic areas, covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.

Each chapter has been contributed by one of the foremost experts in the given subject area. It has been edited by Stephen Waddington and alongside me, contributors include Philip Sheldrake, Stuart Bruce, Julio Romo, Daljit Bhurji, Mark Pack and Becky McMichael. We represent a cross-section of public, private and voluntary sector expertise and used many of the social tools and techniques the book addresses to create it.

Comms on the move
Over the next few weeks the book launch is being supported by the release of YouTube introductions to each of the chapters by each of the authors. I was in Ireland last week for a friend’s wedding, so filmed mine via my camera whilst staying in a country house in County Cork. Thanks to the magic of the internet I was able to submit mine on the move, and will share it in a few weeks. I think that flexibility is the essence of what the book is about – you don’t need fancy studios and to spend thousands of pounds any more, communication is happening on the go, with the focus on the message rather than a fancy method.

Jane Wilson, CEO of the CIPR said: “‘Share This’ is one of the most exciting publications ever produced by the CIPR. The biggest names in digital communications and public relations have come together to create a complete guide on every aspect of social media and this book is a testimony to what can be achieved when working together. It is the complete guide for PRs on how best to approach and master the use of social media.

“I’d like to thank the CIPR Social Media Panel which has worked tirelessly since its creation two years ago to provide guidance to the Institute and its members, ensuring that the CIPR is at the forefront of helping practitioners tackle the shift that is taking place in the profession with leadership, guidance and training.” You can view a YouTube clip that Jane has recorded to introduce Share This.

‘Share This’ has been endorsed by Lord Sugar; Paul Staines (aka Guido Fawkes); David Meerman Scott, International bestselling author of The New Rules of Marketing & PR; Paul Mylrea, Director of Communications at the BBC; Professor Tom Watson, Professor of Public Relations, Bournemouth University; Marshall Manson, Managing Director, Digital, EMEA, Edelman; and Avril Lee, Partner, CEO London, Ketchum Pleon, among others.

Where can I get it?
Share This will be available on Friday 20 July in hardback (RRP: £16.99) and digital format (RRP: £10.99). It is available to pre-order from WileyAmazon and various other retailers. Chapter One: An Introduction to Social Networks by Katy Howell is also freely available for download via the CIPR website.

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