The state of the digital world – a look at socialnomics


The state of the digital world – a look at socialnomics

More people in the world own a mobile device than a toothbrush, 1 in 5 divorces involve social media and every day 20% of the terms typed into Google have never been searched for before.

EqualmanThese stats all feature in Socialnomics 2014 by Erik Qualman @equalman (pictured). He’s just released the fifth version of the most watched video series on social media and I thought I’d share it with you.

Qualman is a #1 best selling author and keynote speaker on digital leadership and the video was produced by Equalman Studios.

Source data for the statistics in the video is available in the book Socialnomics: How Social Media Transforms the Way We Live and Do Business, or see the website

A final stat that caught my eye – the average person has :07 sec attention span. A goldfish has :08 sec. 

I’m sure this video will hold your attention, enjoy!


Further reading on my blog
Watch the talk I gave at Google this month
Who’s using what for internal social media? Full list of case studies and stories

400+ social media policies and guidelines
Everything I’ve published to date on Yammer
My research on the language of social media use inside organisations
How internal comms pros use social media
How Google+ is benefitting a disabled staff network
Glossary of internal communication
Comms calendar of upcoming events
Listen to my IC podcasts
How to write an internal communication strategy.
Work with me – information about my consultancy.


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