How to future proof your career

How can you future proof your comms career? What skills do you need, what are the trends and what do you need to know? I'm delighted to have written a chapter of a brand new book #FuturePRoof: Edition Two, which is published today. It's the go-to guide for managers of agencies and communicatio[...]

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How to write brilliant marketing material

How can you write sparkling marketing material that gets your organisation noticed? This is the question posed by copywriter, marketing communications expert and author Ashley Hastings. He has written the ultimate guide to writing effective content, with the publication of a brand new book: I'm[...]

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What’s on this week

What's on this week for comms pros to attend? From debates on the power of culture to an introduction into internal communication, there are lots of events to choose from. Over the past week I've published various articles including a free ebook I've written a chapter of, #PRStack, plus a brand [...]

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Get better at digital PR thanks to PRstack

#PRstack is the largest crowd-sourced education effort in the history of PR practice and is available today. It's a free ebook that makes sense of the tools market to create a modern workflow for a communication team or public relations agency. If you're not sure where to start when it comes [...]

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Your Summer reading list… sorted

What does your Summer reading list look like? If you don't have one, but would like to spend time on your professional development, or discovering new voices, this article will help. I've just bought two books - Richard Branson's latest, The Virgin Way, and the classic Confessions of an advertisi[...]

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The world’s most significant brands?

What are your most significant brands? The ones you couldn't live without and would miss if they disappeared tomorrow? I live in a house powered by technology. The Internet of Things is alive and well in the Miller household due to the geekiness of my husband and I. So for me, Apple plays a ke[...]

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The only way is ethics – how to communicate integrity

Ethics are personal. Just as everybody thinks they have a good sense of humour, so everyone thinks they are ethical. That’s why it can be a challenge for companies to communicate with employees what they mean by “doing business ethically.” I've just been featured in a brand new Good Practic[...]

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Lego beats Apple as world’s most powerful brand

Apple may be the world's most valuable brand at $128.3bn, but children's favourite Lego has topped the charts as the world's most powerful brand. Lego has just knocked Ferrari off the top spot (it's now 9th), scoring highly on a wide variety of measures on Brand Finance's Brand Strength Index. T[...]

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Hot off the press: recommended new CIPR book

“The more that you read, the more things you will know. The more that you learn, the more places you'll go." I love that Dr Seuss quote and think when it comes to all things career related, it's spot on. You get out of your career what you put into it, and today I've got news to share with you [...]

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All you need to know to develop your IC career

Are you looking to make your next career move within the world of corporate communication? Every week I am contacted by professionals who are on the hunt for a new role, want to know what events are on, find courses to attend or books to read. There are 1000 articles on this blog packed with a[...]

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Recommended books for comms pros…

Every week I am contacted by professional communicators worldwide who ask my opinion as they are on the hunt for books on internal communication, social media, PR and employee engagement. I’ve published my annual recommendations in the form of Amazon lists on my blog since 2009 and highlighted [...]

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How to strengthen employee engagement through comms

A new book is about the hit the shelves featuring 100+ management models addressing all kinds of issues, including looking at whether employee engagement can be strengthened through communication. Writing on this topic is Dr Mary Welch, Senior Lecturer in Communication Management at the Universit[...]

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