How employee advocacy works using social media
What’s the impact of employee advocacy and what relevance does it have today? What type of information do employees share about their companies via social media? What do you need to know about this whole topic? A brand new report from the smart people at Altimeter @Altimetergroup, is hot off the press. It addresses these […]
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How to develop social storylines
Are you a generalist or a specialist when it comes to communication? According to Public Relations firm Edelman, one of the most profound trends of the last decade is the specialisation of the marketing workforce. According to Steve Rubel, Edelman’s Chief Content Strategist, we need to become Specialist Generalists, and there are five strategies to adopt, including […]
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How to un-brand an organisation
How do you un-brand a company and provide a nod to its heritage at the same time? A train operator here in the UK, First Group, has just announced it is readopting the historical name Great Western Railway, which was first used in the 1830s. My new office is based at Paddington Station in London, and the […]
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A Googley way to design a logo
This morning my three-year-old daughter showed me how she can find videos of Disney’s Sleeping Beauty by using the Google voice search function on YouTube. I sat on her bed and watched Aurora appear on the screen. She proudly turned to me and said: “ta-da mummy, see – she’s in there”. I was trying to […]
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How to keep your brand promises internally
A brand is a promise. In practice, it’s about creating a true impression of what a company stands for, and then delivering on what you say you’ll do – without fail. The loftier the promise, the higher the stakes when you break it. I’m fascinated by how companies communicate and, importantly, how they fulfil the promises […]
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How Minion Yellow is illuminating colour palettes
I find colour evocative. It provokes strong memories and attachments and sparks my creativity. I’ve blogged before about how I use Pinterest to ignite my thoughts through visuals. Teal features across my blog and as the predominant colour of the All Things IC logo. It also reminds me of my bridesmaid dresses, and the pair of shoes […]
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The world’s most significant brands?
What are your most significant brands? The ones you couldn’t live without and would miss if they disappeared tomorrow? I live in a house powered by technology. The Internet of Things is alive and well in the Miller household due to the geekiness of my husband and I. So for me, Apple plays a key […]
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Nine golden rules to help live your brand internally
Is your brand living up to expectations? Or is your brand story a string of broken promises? Over-promising but under-delivering is a major turn-off for customers. A disparity between an external promise and the ability to affect employee behaviour to deliver that promise internally, is one sure way to do that. Here Ashley Freeman, Head […]
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Lego beats Apple as world’s most powerful brand
Apple may be the world’s most valuable brand at $128.3bn, but children’s favourite Lego has topped the charts as the world’s most powerful brand. Lego has just knocked Ferrari off the top spot (it’s now 9th), scoring highly on a wide variety of measures on Brand Finance‘s Brand Strength Index. These include familiarity, loyalty, promotion, staff satisfaction and […]
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Sainsbury’s 50p challenge exposed to the world
Today the story of an internal comms campaign by Sainsbury’s supermarket has hit the headlines, with customers expressing outrage, disbelief and amusement. Through this article I’m going to examine what’s going on and look at what happens when a clearly internally-focused campaign makes its way externally. In case you’ve not seen it… On Saturday, Twitter user […]
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Greggs shows how to salvage a potential PR disaster
An offensive logo of Greggs the Bakers went viral today. In true social media solitude, Greggs @Greggsthebaker and Google @GoogleUK came to a resolution, publicly and amusingly. Good work…
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Who has the UK’s best corporate reputation?
The UK’s leading and most well regarded corporate reputations were unveiled in London as the results of Reputation Institute’s RepTrak Pulse study were announced at the Institute of Directors (IoD). Who came first and why? I spotted an article by ex-CEO of the Chartered Institute of Public Relations, Jane Wilson, @thatwilsonwoman, on her personal blog about #ukreptrak, […]
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