How Coca-Cola shared a Coke with its employees
An external marketing campaign can be a great chance to get employees closer to customers as well as enhance brand loyalty internally. Aligning your internal and external communication and activities can have huge impact, but how does it work in reality? The Share a Coke campaign has been everywhere I look – from congratulating the Royal […]
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Microsoft’s social mindset revealed
“Social is a mindset, not technology. Only do it if comes naturally, or you could look like a dad on the dancefloor” – so says Philippa Snare, Chief Marketing Officer (CMO) at Microsoft UK. Today I had the pleasure of being invited to attend a Like Minds event to hear her speak. Like Minds @wearelikeminds […]
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Celebrating 150 years of an iconic brand
“You don’t need to know the geography. Connections are the thing”. Is that the latest thinking on internal communication? It could well be, but it is in fact a quote from The Culture Show that was shown on BBC2 tonight about the London Underground. The programme was part of the 150th anniversary celebrations of the […]
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Turning down the brand volume at Selfridges
Selfridges is one of the most iconic shops in the UK, and like many Brits, I’ve been enjoying watching the new ITV drama Mr Selfridge on Sunday nights that offers a glimpse into the origins of the store. Set in 1909, the show features Harry Gordon Selfridge (Jeremy Piven) and the story of how the […]
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How do you connect people with your brand online?
CharityComms Brand Breakfast on Thursday 10th January 2013. Kindly hosted by Breast Cancer Care. Speakers were Carly Wilson, Head of Campaign Integration and Brand Advertising and Sophie Munro-Faure from Macmillan and Mumsnet co-founder Carrie Longton.
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Read any good books lately?
Every Christmas my brother and I used to receive a £10 book token each from a family friend and would look forward to the January visit to our local bookshop to choose a book. Browsing through the huge shelves every year, I was always struck by the amount of choice and impossible task of choosing just […]
Read more >Once upon a time there was a company…
How do you communicate the story of your company and how it started? Is your history consigned to a downloadable pdf on your website, is it a slide or two in your induction presentation or mentioned as part of your recruitment process? Storytelling is becoming increasingly popular in internal comms and the lines between internal […]
Read more >Social storm in a teapot
How important is content creation? Corp Comms magazine and agency Blue Rubicon have released a report entitled Content: Business Critical or Emperor’s New Clothes, which is packed full of stories and is a snazzy read. It includes responses from a survey of corporate affairs directors and is a picture of their views on and confidence in producing and […]
Read more >Using emotive communication for reputation management
One of the many benefits of Twitter is its ability to connect you with new and interesting people. Last week student Kamila Sosnowska (pictured) got in touch with me after reading my article on how Coca-Cola is putting the fizz into its comms. She is currently studying at the University of Edinburgh Business School, undertaking […]
Read more >A personal rejection boosts your brand reputation
What is your company’s policy on ‘rejection letters’ to let people know that they have been unsuccessful in their job applications? Do you use a standard template or take the time to personalise them? Today Michelle Walkden writes for Diary of an internal communicator from the perspective of a comms professional about receiving such letters. […]
Read more >Brand Anarchy hits Newcastle!
The changing rules, and pace, of information dissemination pose challenges and opportunities for PR practitioners. This was the topic of discussion at a Chartered Institute of Public Relations (CIPR) North East briefing today which was attended by 20 PR students and Comms professionals at the Euro Hostel in Newcastle, UK. It was hosted by Stephen […]
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