Is your brand living up to expectations? Or is your brand story a string of broken promises? Over-promising but under-delivering is a major turn-off for customers. A disparity between an external promise and the ability to affect employee behaviour to deliver that promise internally, is one sure way to do that. Here Ashley Freeman, Head […]
Read more >When it comes to enterprise social networks (ESN), what skills do communicators need and what do you need to think through? You’re in the right place to find out. Silvia Cambie @silviacambie (pictured) is a digital strategist responsible for helping major corporations increase adoption and get the most out of their investment in technology including enterprise social […]
Read more >How do you communicate with employees who are spread across multiple locations? Does technology have a role to play to enable you to do so successfully? Meghan Tiplady (pictured), Journalism Graduate turned Internal Communications Specialist has worked across private and public sector companies, helping to improve employee engagement and address communication issues. One common theme Meghan […]
Read more >Hot on the heels of the first article from my mystery senior communicator, comes the second glimpse into her working world. It reveals what can happen if your organisation goes for a professional standard like Best Places To Work, Investors in People or a similar accolade. Does it sound familiar? Having gone through similar ventures while working […]
Read more >What a day we all had to launch our new five year plan and values. We were even trending on Twitter! Here are some highlights.
Read more >There’s not much difference between a colleague and a customer. Do you believe that’s true? Jeremy Petty, @jezpetty, Deputy MD of scarlettabbott does, and here he writes for my blog to share how. Over to you Jeremy… In terms of how you think about your business, your propositions and your brand, we believe that you […]
Read more >What do other departments think of Comms teams and pros? What are you really thinking when talking with your stakeholders? Today I’ve got a treat for you – a senior communicator has written to share the reality of her working life behind the closed doors of a large corporation. She’s requested I keep her identity […]
Read more >The early bird may get the worm, but the second mouse gets the cheese. How can a housing association train its employees and embed its values when using social media? Muir Group Housing Association in the UK has been in the business of providing affordable housing to those in housing need for the last 47 years. Here […]
Read more >Enterprise social networks are not just another communication channel. They require a new set of communication skills that traditional professional communicators often lack. Today is Community Manager Appreciation Day #CMAD and here Virpi Oinonen @voinonen writes for my blog to tell us more. I love the way she communicates visually, you’re in for a treat […]
Read more >Should internal and external communication be treated as separate entities? I get asked this question a lot. There are constantly debates at conferences and online with comms pros mulling it over and offering various points of view. Today in his latest guest post for my blog, Ashley Freeman (pictured), INVOLVE agency’s Head of Sales and Marketing writes […]
Read more >Does video feature in your plans for the coming year? Are you looking for opportunities to showcase your frontline employees and leaders via film to share their stories? Today I take a look back at a guest article from January 2014 that examined this topic and highlighted how professional communicators are using video. This is part […]
Read more >How can a round of “Marry, date or dump” help you analyse the tone of voice of your corporate communication? You’re in the right place to find out. Kim Borrowdale, (pictured), communications consultant and a former classmate of mine from Kingston University’s post-graduate diploma in Internal Communications Management course, has written for my blog to […]
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