Do you know your SMS from your M&S?

“There is no new thing, there is just a new way of doing an existing thing”. This thought formed the opening of the latest Aspic Communications Cafe at the Soho Hotel in London this morning on the topic of ‘Harnessing the power of the mobile revolution’. The session...

To tweet or not to tweet?

Yesterday’s Media Guardian featured a front page article about Twitter. Written by Charles Arthur, the story mulled over the past few weeks and how thousands of people have flocked to it and how it is now “fight or flight” for the site. What struck me was the box of...