measurement

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The greatest lie internal communications tells itself

What is the greatest lie internal communications tells itself? What's the greatest lie you tell? I've shared my view as part of global conversations sparked by Chuck Gose of the fantastic ICology @LearnICology podcast series. You can hear my answer below and watch me talking about it via Som[...]

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How to measure communication

If you have no idea how to measure your communication activities, this article is for you. A brand new framework was launched yesterday by the Association of Measurement & Evaluation of Communication (AMEC). It is excellent and I strongly urge you to use it. The new measurement framew[...]

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Countdown to Christmas: Day 18 – Elements of IC

Cast your mind back to school and learning the periodic table. How much can you remember? Now imagine if there was one for internal communication, what would be on it and how would the elements relate to each other and the job you do? Day 18 of my Countdown to Christmas series features Alan O[...]

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How to write an internal comms strategy

Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it? Today I have an illustrated guide to help you think through how to write an internal comms strategy. I'd love to know what y[...]

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Do you know the Internal Communicator of the year?

Have you got what it takes to be named Internal Communicator of the Year? There are just a few days left to get your entry in for the Melcrum Summit & Awards 2014, and if you've not put your hat in the ring already, I encourage you to do so. What makes a good internal communicator? Well, acc[...]

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Five ways to gain and sustain your edge in digital comms

How are leading companies achieving digital success in their employee communication? Luke Dodd, Digital Content Manager at communication research organisation Melcrum @Melcrum is here to show us how. Over to you Luke... You may have noticed that Melcrum has been in the grip of a digital o[...]

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New global research uncovers comms pros’ challenges

Tweets, pictures and a few follow-on resources from the #11ways to help your organisation underperform session at the IABC World Conference in Toronto, June 2014. Big thanks to all who attended – and made it one of the most tweeted session at #IABC14.

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How to measure the effectiveness of social media

Today a new initiative has been launched to measure the impact of social media communications. The International Association for Measurement and Evaluation of Communication (AMEC), the global trade body and professional institute for agencies and practitioners who provide media evaluation and com[...]

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Exclusive offer: Money off thefuturestory event

“The most important thing in communication is hearing what isn’t said” – when author Peter Drucker wrote this he was talking about the importance of being able to read the emotions and non-verbal communications of another person. I wholeheartedly agree with Drucker's statement, but if you[...]

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Countdown to Christmas: Day 13

To mark Advent and celebrate success in the world of internal communication, I’m highlighting a story a day by internal communicators via my blog in a countdown to Christmas. Every day until 24 December I am sharing the thoughts of IC pros who have written guest articles, with the final one goi[...]

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Mind the digital communications skills gap

What do you need to learn more about this year? Where are the gaps in your knowledge when it comes to all things internal communication, and do you have a plan in place to address them? Today PR Academy released findings from its research among past and present students to identify the current sk[...]

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What have you done today

…to make you feel proud? What about this week, this year? It’s been a busy old one and traditionally in December people take time to reflect on the previous 12 months and make plans for the upcoming year. (Apologies if you’ve now got the Heather Small song Proud in your head). December is o[...]

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