Comms professionals are always looking for ways to engage with employees, seek their feedback and find out what is really happening within their organisations. There are many ways of doing this but one example I particularly like is Asda’s Green Room, an innovative site for employees that can be seen by the outside world.

The site originally went live on 10 August 2009, and this week it re-launched with a fresh new look, improved navigation and taking into account feedback from employees. I saw information about the site on Twitter this week and asked Steven Murgatroyd from Asda to write a post here to tell us everything we need to know about it.

Over to you Steven…

Hi everyone, I’m Steven Murgatroyd, Project Manager in the Colleague Communication team at Asda. I look after digital and social communication for Asda and my main area of responsibility is the Green Room.

The Green Room is our colleague website, with a difference. That difference is that the website is available to anyone, whether you’re an Asda colleague or not! I can already feel a few eyebrows raised and sharp intake of breath, and you’re right to.

At Asda, we try to be as transparent as possible, the Green Room was created on this very premise. We hear amazing stories about our colleagues on a daily basis, whether that’s a colleague saving the life of a baby in store, or someone having their head shaved for charity (I’m talking about a female colleague as well!) Asda colleagues always go above and beyond.

The Green Room gives us a chance to share these with other colleagues around the country, and inspire them to do the same. Feel free to take a look at our new and improved Green Room (launched Monday 17 January). If you have any feedback, drop me a mail to

Thanks very much for sharing Steven. Do you work in Communications? Would you like to share your news and views with other comms professionals? If you’d like to write your own post on my blog do get in touch with your ideas.

Published: 18 January 2011.