What’s the “Best Worst Comms” you’ve seen this year? You know the one – the headline that made you cringe, the random campaign request or most unfortunate use of a strapline?
Now is your chance to have the greatest and the ghastly recognised as part of the comms2point0 unawards. I have the pleasure of sponsoring the Internal Communication category and would love to you participate in this tongue-in-cheek scheme with a difference.
Comms2point0 is a free online creative communications resource created by Dan and Darren Caveney, Head of Comms and Vice Chair of LGComms in their spare time to share good things that are happening in the world of comms, via their website and their daily Tweets.
I decided to sign All Things IC up to sponsor the IC category because regular readers of my blog will know I’m keen to champion good work happening in the world of internal communication. I want to encourage comms professionals to have their hard work recognised – both the good and bad!
I have two tickets up for grabs for the event, so even if you don’t enter and would like the chance to network with other comms pros, you have a chance of being there. See the end of this article for more information.
Over to you Dan…
Announcing the comms2point0 unawards
Always moving, always changing and always looking forward the comms landscape is challenging and exciting.
It’s always the way, isn’t it? You do a good job and then you move onto the next thing.
But here’s a dilemma. Comms people are good at telling other people’s stories. We’re bad at shouting our own.
Awards should be part of this. But you need a table at an awards bash, a hotel, the celebratory champagne and rooms for the night. Anecdotally, many teams have stopped entering awards for that reason.
Besides, many awards events are not exactly fun.
So, we had this idea of staging a free-to-enter affordable informal awards event with categories for public and private sector. The comms2point0 unawards emerged.
We are hugely pleased that All Things IC are sponsoring the internal comms category. Rachel’s site is the last word in internal comms and is an absolute go-to resource. (Thanks very much Dan – Rachel).
What will the unawards look like?
There’ll be a ceremony, a film screening and a social afterwards.
On 11 December, we’ll stage the comms2point0 unawards from 10am to 2pm at the UK’s oldest working cinema The Electric in Station Street, Birmingham. We’ll have the awards ceremony and then settle down for a special showing of Armando Iannucci’s 2009 comms-in-action film satire ‘In the Loop’.
We’ll then repair to a pub around the corner for a spot of a social and a buffet. Like the sound? Excellent. You can buy a ticket here. Right now they are at the early bird more-than-reasonable price of £20 each.
Entering is really simple
Pick a category. There are a bakers’ dozen 13 to choose from:
- Best communications team chosen by the overall awards sponsor
- Best communications officer(this includes digital too) public vote
- Best small team(from one-man band up to three people max) public vote
- Lifetime achievement to commspublic vote
- Best post on comms2point0 in 2014public vote
- Best internal communications campaign
- Best communications for change activity
- Best piece of creative comms
- Best freebie or low cost communications campaign
- Best email marketing or social media campaign
- Best private sector/agency comms campaign or initiative
- Best ‘worst comms’(this can be anything from unfortunate use of strapline, worst image, random campaign request – feel free to be creative)
- Best collaboration
Once you’ve got a category, write 400 words on why you think your project should win. Attach and attachment only if you absolutely have to. Send them through to email@example.com or firstname.lastname@example.org.
What you need to know
- There is more information on our site here.
- Deadline for entries is 12 November 2014.
- We’ll announce a shortlist on 16 November 2014.
- A panel of judges will pontificate and there will also be three public votes.
- On 11 December 2014, we’ll get together at the Electric Cinema in Birmingham.
- We look forward to seeing you and sharing some best practice.
Post author: Dan Slee.
Want to get involved? – Free tickets up for grabs.
If you fancy going along on 11 December in Birmingham, UK, I have two tickets up for grabs. They are for the event itself (so no travel/accommodation is included).
All you have to do is send me an email with your name and contact info to email@example.com with the subject line “Got to be in it to win it” and I’ll draw the names out of a hat next Monday morning at 9am UK time. One entry per person to win one ticket.
Best of luck!
P.s. Talking of tickets, The IC Crowd Christmas drink tickets (free) are now available. It’s an informal gathering of @theICcrowd on 4 December in London, 6pm-9.30pm, and this is the third year we have hosted it. All IC pros are welcome. See Eventbrite to reserve yours.
Want to read more about awards? See this article I published recently sharing tips from an awards judge (me).
First published on All Things IC blog 4 November 2014.