Is Microsoft serious about going social with Yammer?


Is Microsoft serious about going social with Yammer?

Every week I’m contacted by professional communicators who are looking into using enterprise social networks in their organisation.

Many are just starting out on their journey, while others are a fair way down the line and after some advice and guidance.

virpiOne of the most popular articles on my blog is Who is using what for internal social media – my collation of providers and customer stories/case studies.

However, it’s my list of Yammer case studies (68 and counting, plus everything I’ve published on it since 2009) that is rummaged through the most.

I’ve featured Virpi Oinonen @voinonen (pictured) on my blog a number of times and enjoy her illustrations about all things internal communication and enterprise social network related. I had the pleasure to meet up with her a couple of months ago for dinner and it was good to finally have a conversation face-to-face after years of interacting online.

She recently went to the Microsoft Sharepoint conference in Las Vegas, and in her own unique style, has captured her thoughts in the form of an illustration – visual notes if you will.

Am sure you know already, but to recap a short history: Yammer was established in 2008 and acquired by Microsoft Corporation in 2012 for $1.2billion. It is now part of the Microsoft Office Division. The enterprise social network is part of the way 400,000 organisations communicate around the globe and it has eight million users.

Virpi wanted to know “Is Microsoft serious about going social with Yammer?” and you can see what she discovered below.

Tip: The red dots in the illustration open new links and content.


Further reading by Virpi on my blog

Post author: Rachel Miller


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4  responses on Is Microsoft serious about going social with Yammer?

Now, that is a great way way of explaining Yammer and enterprise social. Speed of response (and the solution of course) to customers’ problems is what senior management can relate to. Thanks for sharing Rachel and hats off to Virpi.

  • Pete M

  • 28 April 2014 at 8:00 pm

This is cute, but when is Microsoft going to put Yammer Enterprise under their Trust Center? Until then, I don’t think that Microsoft is truly serious about social.

Thanks for your comment Pete, interesting question.

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