Over the past few days the internet has been awash with the ‘What I do‘ meme. I looked for one which captured the role of Internal/Corporate Communicator and wasn’t able to find one, so I decided to create my own.

Below is my tongue in cheek representation of ‘What people think I do’ and how I think the profession is seen by others.

I made it in Powerpoint and created the ‘What I think I do’ image by running my blog through Wordle and creating a word cloud from the results.

I borrowed the magician idea from a PR Consultant one I found online as I think it’s often a view comms professionals have – in that we try to ‘create magic’ out of company information to surprise and delight our audience and deliver results.

What would you choose for yours?

Enjoy! Rachel


First published 14 February 2012.