Over the past few days the internet has been awash with the ‘What I do‘ meme. I looked for one which captured the role of Internal/Corporate Communicator and wasn’t able to find one, so I decided to create my own.
Below is my tongue in cheek representation of ‘What people think I do’ and how I think the profession is seen by others.
I made it in Powerpoint and created the ‘What I think I do’ image by running my blog through Wordle and creating a word cloud from the results.
I borrowed the magician idea from a PR Consultant one I found online as I think it’s often a view comms professionals have – in that we try to ‘create magic’ out of company information to surprise and delight our audience and deliver results.
What would you choose for yours?
First published 14 February 2012.