Today hundreds of communicators are heading to the World PR Forum to focus on Communication Across Cultures.

The forum runs from 29 to 31 May in Toronto, Canada. There’s a packed agenda with some excellent speakers.

800_wprf2016_janetmorganThey include Janet Morgan, (pictured) formerly of GSK here in the UK talking about cultural gaps and Stephen Waddington @wadds from Ketchum talking about modernising PR teams.

I’m looking forward to reading about the panel session looking at the Global Alliance’s (GA) work moving from a shared body of knowledge to a global capabilities framework in PR.

Can a profession that operates across the globe have one body of knowledge, one set of standards? How can a capabilities framework be created serving professional associations, accrediting bodies, practitioners and educators alike? How can it recognise cultural variations but still have core values at its heart?

PanelistsThe panelists are Johanna Fawkes, Anne Gregory and Jean Valin (pictured). José Manuel Velasco will moderate the discussion which will look at where the GA is on this journey and where they are heading next.

You can follow the conversations via Twitter via the hashtag #WPRF2016 or see @WorldPRforum.

Are you attending?

If so and you’d like to share your thoughts in the form of a guest article for the All Things IC blog, do please let me know.

What’s on this week for comms pros:

This week’s article covers 29 May to 8 June 2016. You can plan further ahead using my comms calendar. D0 please let me know if there’s something missing.

Recent articles on the All Things IC blog

This week I’ve published the following articles:
New Government Comms plan revealed

How storytelling delivers results for three companies
Why the Co-op has had a retro rebrand

I hope you have a great week,


Post author: Rachel Miller

First published on the All Things IC blog 29 May 2016.