The forum runs from 29 to 31 May in Toronto, Canada. There’s a packed agenda with some excellent speakers.
They include Janet Morgan, (pictured) formerly of GSK here in the UK talking about cultural gaps and Stephen Waddington @wadds from Ketchum talking about modernising PR teams.
I’m looking forward to reading about the panel session looking at the Global Alliance’s (GA) work moving from a shared body of knowledge to a global capabilities framework in PR.
Can a profession that operates across the globe have one body of knowledge, one set of standards? How can a capabilities framework be created serving professional associations, accrediting bodies, practitioners and educators alike? How can it recognise cultural variations but still have core values at its heart?
The panelists are Johanna Fawkes, Anne Gregory and Jean Valin (pictured). José Manuel Velasco will moderate the discussion which will look at where the GA is on this journey and where they are heading next.
Are you attending?
What’s on this week for comms pros:
- 29-31 May: World PR Forum
- 31 May: Engage for Change Groucho breakfast, London
- 8 June: CIPR Excellence awards
- 8-9 June: All about people 2016 conference, Bournemouth. Save 10% using code CIPRINSIDE.
Recent articles on the All Things IC blog
This week I’ve published the following articles:
New Government Comms plan revealed
How storytelling delivers results for three companies
Why the Co-op has had a retro rebrand
I hope you have a great week,
Post author: Rachel Miller
First published on the All Things IC blog 29 May 2016.