Why storytelling matters more than ever

Does your organisation use storytelling? How many stories do you share inside your company? Peer-to-peer content is amazing for internal communication. Stories of ‘people like you are doing things like this’ are viewed as credible and trusted. More so than content from the CEO! See the Edelman Trust Barometer for more info about levels of […]

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10 tips to transform your storytelling

Stories have the ability to transport us into other worlds, fire up our imaginations, make an emotional connection and resonate long after ending. Today I have 10 tips to help transform your storytelling. I collated them yesterday while hosting discussions with 40 communicators at the Association for Strategic Practitioners in Internal Communications (Aspic) event in London. Aspic […]

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How storytelling delivers results for three companies

How can you achieve success with storytelling in your organisation? By making it personal, emotive and inclusive. Through this article you’ll learn how Nationwide Building Society, the Foreign & Commonwealth Office and The Children’s Society charity have effectively used stories. I’ve included links at the end so you can read more about storytelling via the […]

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Celebrating a 150th birthday through storytelling

How can you mark the 150th birthday of a company? Apart from needing a rather large cake to hold all the candles, an organisation which originated in 1865 has incredible stories to tell. HSBC is one of the world’s largest banking and financial services organisations. It is marking its 150th birthday by sharing videos externally featuring […]

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Storytelling hacks for comms pros

How do you use stories in your internal communication? People remember stories far more than they remember facts and figures and they are a fantastic way to help make your thoughts stick. I love reading stories to my two-year-old daughter and seeing her imagination develop as I describe the Gruffalo stomping around the deep dark […]

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Telling tales: Storytelling as a communication tool

Friday night’s opening ceremony of the London 2012 Olympics was simply stunning. The brains behind the vision was Danny Boyle, and he brought to life the story of Great Britain and Northern Ireland through costume, music, drama…. and parchuting James Bond and The Queen into the stadium. I noticed Boyle’s Twitter biog describes him as […]

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Congrats to the IoIC National Award winners 2023

I have sore feet and a full heart this morning after spending last night in the company of 400 internal communicators. The annual Institute of Internal Communication National Awards were held at The Brewery, London. Congratulations to everyone who was shortlisted, scooped an Award of Excellence or won their category. I was part of the […]

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IoIC National Awards 2023 shortlist announced

The shortlist for the Institute of Internal Communication (IoIC) National Awards 2023 is out now. Congratulations to everyone who made it onto the shortlist, particularly as there were over 300 entries received this year. I had the pleasure of judging a category with Terrence McDonald, Head of Colleague Communication & Experience, LGIM Global Client Service […]

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How to take a data-driven approach to internal communication

Are you thinking about your internal communication measurement approach? Perhaps you want to find new ways to measure your internal communications? Today on the All Things IC blog, we welcome Sia Papageorgiou, managing partner at the Centre for Strategic Communication Excellence (CSCE) and co-founder of The Alignment People and Gifted Professionals & Communicators Community, based […]

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Congratulations to the 2023 Internal Communications and Engagement Awards winners

Congratulations to everyone who received an award yesterday, Tuesday 6 June, at the 2023 Internal Communications and Engagement Awards, run by Communicate Magazine. As an official supporter of the 2023 awards, we love seeing all the teams and individuals recognised for their hard work and efforts. The past 12 months have seen many teams continue […]

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Internal Communications and Engagement Awards 2023 shortlist is announced

Congratulations to everyone who has been shortlisted in the 2023 Communicate Magazine Internal Communications and Engagement Awards.  This year, All Things IC is proud to be a supporter of the awards, helping to recognise and celebrate the talent of internal comms professionals and teams. If you want to know what award-winning work looks like, check […]

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A look back at 15 years of IC recruitment

Congratulations to IC recruiters Comma Partners who are celebrating their 15th birthday. What has happened in the world of IC recruitment since 2007? I invited Managing Director Virginia Hicks back to the All Things IC blog to reflect on her time in internal communication and recruitment. Regular readers will know she’s shared her wisdom with […]

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