A focus on all things IC from Mandy Pearse

Voting has opened in this year’s Chartered Institute of Public Relations (CIPR) Presidential Election, which has led to a flurry of activity across social media. Candidates Mandy Pearse and Rachel Royall have set out their stalls and if you’re an eligible member, I encourage you to vote.
I am one of Mandy’s 10 nominees, so you can guess where my vote is going. Mandy has dedicated her career to serving others and does so with compassion, professional rigour and a strong sense of ethical practice and fairness. I wish both candidates the best of luck.
I caught up with Mandy to ask her the questions I’ve asked previous candidates (including Stephen Waddington back in 2013) to discover her views on all things internal comms related.

1) Mandy, what is your vision for the CIPR?

My vision is to lead a modern PR movement which values diversity, positions public relations as a profession integral to organisational success and ensures the sustainability of the Chartered Institute of Public Relations.

2) What’s your view on internal communication?

Internal communication and engagement is often the area where from a CEO perspective we add great value. Working closely with HROD and ICT we help transform organisations, relocate businesses, merge staff structures, manage both growth and redundancy programmes, create employee voice and engage and motivate staff.

It’s hard, difficult work requiring both tenacity and empathy. It positions the PR professional as trusted advisor to the CEO.

3) What role do you see IC pros playing in CIPR?

I believe that IC pros have a huge amount to offer CIPR. For starters their huge experience of managing staff communications makes them ideal for helping us understand the offer to members. Secondly they bring huge wisdom to how we engage and work with volunteers. I’ve been hugely impressed by the work Jenni Field as President-Elect has already begun by being very visible in the regions.

Further reading: Why CIPR Inside are changing the conversation about Internal Comms – includes a discount code for the upcoming conference I’m speaking at on 8 October 2019 – Rachel.

4)  If you were elected, what could IC pros expect from you?

I would always want our CIPR national conference to have at least one speaker reflecting on internal communications. I would want to ensure we showcase internal communications professionals more frequently and make sure we are commenting on key IC issues in the media.

I also want to share learning from local public services IC pros, they are often engaging huge workforces and have a lot of great practice others could benefit from.

5) How important is internal communication?

It is key to being able to demonstrate the economic value of PR. All the evidence from work like Engage for Success shows that an engaged workforce is more productive, the costs of staff churn and recruitment are reduced and you have people who willingly advocate your brand.

6) Anything else you think we should know or you want to add?

I’ve always insisted on having IC as part of my PR remit when I’ve worked in-house. I’ve created specific IC roles in my teams and I’ve found it one of the most rewarding parts of my work. I believe IC has grown hugely in profile over the last five years and is a great career choice for those aspiring to PR leadership roles.
Cast your vote
If you are CIPR member and eligible to vote, do have your say before 16 September. Full information should have been emailed to you. The form looks like this:

Find out more

You can see full information about the CIPR Election for President-Elect 2020 over on the CIPR website including the pledges and visions of both candidates.

To find out more about Mandy, see her website or find her on Twitter @MandyPearse.

President-Elect serves a three-year term of office on the Board of Directors, beginning on 1 January 2020 and ending on 31 December 2022. The candidate elected will serve first as President-Elect, supporting the 2020 President, Jenni Field. After assuming the Presidency for a year in 2021, they will serve a final year as Immediate Past President, once again taking a supporting role before ending their term.  Review the Role Description for more information.

Voting papers were issued by email on Monday 2 September 2019. Voting will close on Monday 16 September at 5pm. If you have any questions about the election process itself, please contact Returning Officer Martin Turner at returningofficer@cipr.co.uk

Learn about internal communication with Rachel

Are you new to the wonderful world of internal communication? If so, my upcoming Internal Communication Masterclass on 1 October is for you. It’s taking place at Wallacespace in St Pancras, London and is suitable for people working in internal communication who are looking for a confidential space to learn, ask questions and air their challenges and ideas.

Perhaps you’re fairly new in role or have found yourself responsible for IC. Or maybe you’ve never studied comms before and would like to learn more. This is the course for you.

(If you’ve been working in comms for more than five years, the Strategic Internal Communication Masterclass on 14 October will suit you better).

You’ll leave with practical skills and confidence to:

  • Understand the role of internal communication
  • Know what the different communication channels are and how to choose
  • Combine theory with practice
  • Know the latest trends
  • Understand planning, strategy and stakeholders
  • Know what’s working and how to make the most of what you have (measurement).

What’s it like to attend a Masterclass with me? Read blogs by Advita Patel and Jenni Kampf

The dates for my remaining Masterclasses for 2019 are all on my website. Your investment is £599 +VAT per course. Nonprofit organisations and CIPR and IoIC members can benefit from a 20% discount. See the monthly Masterclasses page for all you need to know.

Upcoming courses are:

Thank you for stopping by,


First published on the All Things IC blog 3 September 2019.

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