This is an excellent idea. We all know the power of peer-to-peer communication, and I think The Asda Pride team has done a fantastic job. They worked with scarlettabbott to produce the digital guide.
I’m taking a look back at articles I’ve published throughout the year as part of my Countdown to Christmas and thought I’d share Asda’s story with you in case you missed it back in June.
Asda is the most LGBT-friendly employer in the UK – officially – as they scooped the top prize at this year’s LGBT Awards.
I’ll share some of their advice at the foot of this article, it will hopefully prove useful if you’re also thinking about how you communicate.
How Asda is building a diverse and inclusive culture
Writing on their Green Room blog, Asda states:
“Everyone is unique and that’s what makes us special – we want to celebrate and respect our differences. But around the world, many people still face discrimination.
“IDAHOBIT on 17 May 2016 helped to raise awareness and marked the start of our Summer of Pride activity.
“On IDAHOBIT Day, we celebrated our values of integrity and respect with an event at Asda House, broadcast live to other home offices and Rochdale Chilled Distribution Centre (CDC). Colleagues shared their experiences and some top diversity tips.
Let’s look at what they’re doing…
“IDAHOBiT is a great way to celebrate our colleagues and it makes me proud that they are able to openly share their stories and experiences.” –
Hayley Tatum, Senior Vice President – People
“We’ve pulled the best bits of this great event together as we didn’t want anyone to miss out, so we’ve created this diversity guide to share our learning.
“We know that having the right information can make all the difference when it comes to feeling confident in supporting your colleagues – or coming out yourself.”
Asda has an active Twitter feed @AsdaLGBT, which it uses to share stories:
— Asda LGBT (@AsdaLGBT) January 20, 2016
I promised to leave you with communication advice from Stonewall, which you can see below.
Found this article useful? Why not share it on?
Post author: Rachel Miller
First published on the All Things IC blog 24 June 2016. Republished 10 December 2016.
Want to learn more about internal communication?
2017 dates are now live on the website and I’d love for you to join me in London next year.