Today I’ve got news of a new project that is sizzling away and needs your help.
It’s the brainchild of the excellent team at Alive With Ideas, and they are here to tell us all about it.
I’ll hand you over…
Can Comms Cook?
Last year one of our wonderful global clients came to us with an idea, and as we all know, every great comms adventure begins with an idea…
They wanted to spice up their internal comms and create a gift for employees that reflects and celebrates their diverse nationalities and cultures. And with a cup of collaboration, a dash of creativity and a sprinkle of inspiration the cookbook was born!
From winter warmers in Germany to sizzling summer favourites in America, employees from across the world at all levels of the organisation got involved, sharing their favourite family recipes influenced by different people and places, cultures and communities, stories and memories.
Food for thought
This project gave senior leaders at the organisation a unique opportunity to peel away the layers, break down any barriers and share a slice of home life with their colleagues.
These genuine moments of connection are more important than ever in the world of hybrid working. We know that to create a sense of belonging at work, people need to share, talk and collaborate.
For our client, food continues to be their universal love language, a way for employees from different walks and areas of the business to connect and have two-way conversations.
Whether you’re a large global organisation or part of a smaller local team, creating a collaborative cookbook is a fun and flexible way of bringing people together.
It gives people the chance to be inventive and experimental, generous and kind; it’s about discovery and tradition, family and friends.
Hungry for more
We loved working on the project so much that we’re hungry to do it all over again. But this time, we need your help!
We’re collecting recipes, stories, and fabulous culinary journeys from the comms community. Among those we’ve received so far, is a scrumptious Sweet Potato, Chickpea and Chorizo Stew created to sustain hungry tummies in the early days of being a new parent, a flavoursome Italian fish dish and a beautiful Bara Brith recipe that has been passed down through generations!
Whether it’s a hearty meal you loved making as a child, or a quick dish for those busy on-the-go days, send us your favourite recipe and tell us all about what it means to you.
Please submit your recipes here and together, let’s create a truly special comms cookbook full of flavour!
Thank you Lauren and Caroline for sharing this project with All Things IC’s readers.
My husband is the main cook in my household, it’s definitely not one of my strengths. However, I will be submitting my spiced biscuits recipe. I make them every year with my children, and the smell of the cinnamon signals the start of our Christmas preparations.
Want to get involved in Alive’s project? You’re welcome to do so and can submit your recipes here.
First published on the All Things IC blog 19 March 2022.