Is the future of communication in the hands of generalists or specialists? Is it ok to specialise and have one area of expertise, such as internal comms, or do we need to equip our communication teams to work across the whole spectrum? Tonight I was part of a panel discussing the future of communication chaired […]Read more >
Could you remove the divide between internal communication and PR in your organisation? Is it possible to integrate a communication team to focus on the content being produced rather than the function? Both of these things are possible, and The Post Office here in the UK is working on this right now. I’m delighted to share a guest […]Read more >
Where should you start when writing an internal communication strategy? What information is essential to include, what format should it be in and how can you structure it? Today I have an illustrated guide to help you think through how to write an internal comms strategy. I’d love to know what you think of it, do […]Read more >
I’ve just spent the whole weekend writing about the potential impact Web 2.0 and social media tools could have at my company and seeking out as many case studies as I could find. One discovery I made which particularly interests me is the Conversation Prism (aka The Social Web) that has been developed by Brian Solis. He designed […]Read more >
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