Apple may be the world’s most valuable brand at $128.3bn, but children’s favourite Lego has topped the charts as the world’s most powerful brand. Lego has just knocked Ferrari off the top spot (it’s now 9th), scoring highly on a wide variety of measures on Brand Finance‘s Brand Strength Index. These include familiarity, loyalty, promotion, staff satisfaction and […]Read more >
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” I love that Dr Seuss quote and think when it comes to all things career related, it’s spot on. You get out of your career what you put into it, and today I’ve got […]Read more >
How can you retain a united, committed workforce while also improving business results? There’s no magic formula, but I’ve got news today of your opportunity to hear from fellow comms pros who will be sharing their stories on what has worked and lessons they’ve learned. Plus I’ve got an exclusive discount for readers of my […]Read more >
There has been a global decline in trust over the last year, and the number of countries with trusted institutions has fallen to an all-time low among the informed public. Trust issues hinder acceptance of technological advancements and stifle innovation. Today I’m going to share the findings of an annual global study into trust, which make […]Read more >
How many times do you have conversations with people who ask what value communication adds? Here’s a figure for them… £88bn. Yep, 88 billion pounds. Today a brand new campaign was launched by employers stating “soft skills” need to be taken much more seriously as factors for business success amid claims they are worth £88bn […]Read more >
As 2014 draws to a close, I have two special reasons to celebrate how my year is ending. I gave birth to my sons, non-identical twins Charlie and Jack Miller (pictured) on Christmas Day. We’re all doing well and are now home. Alongside Daisy, our two-year-old daughter, my husband and I are discovering what being […]Read more >
Today I’m delighted to reveal that I’ve been named as a Fellow of the Chartered Institute of Public Relations (CIPR). Every year CIPR announces new Fellows ‘in recognition of outstanding contributions and work in public relations, service to the Institute and personal achievements within the profession.’ I’m honoured to be in the list of 19 […]Read more >
Regular readers of my blog will know that I live in Hanwell, West London, which for the past five weeks has been at the centre of a huge campaign to #FindAlice – a missing 14-year-old local girl called Alice Gross (pictured). Thank you to everyone who has got in touch since last night and who […]Read more >
Today the story of an internal comms campaign by Sainsbury’s supermarket has hit the headlines, with customers expressing outrage, disbelief and amusement. Through this article I’m going to examine what’s going on and look at what happens when a clearly internally-focused campaign makes its way externally. In case you’ve not seen it… On Saturday, Twitter user […]Read more >
What is the role of social media in Government communications? Every month Chartered Institute of Public Relations (CIPR) Social Media Panel member Russell Goldsmith publishes a podcast, and this month he examines the topic in detail. Russell interviewed Department of Business, Innovations & Skills’ Betony Kelly and Elayne Phillips, Head of Strategic Analytics and Evaluation in the […]Read more >
Do you use Google Analytics, and if so, what for? Many people assume it’s purely about measuring web traffic, but nothing could be further from the truth. A brand new guide has just been published by the Chartered Institute of Public Relations’ Social Media Panel (@CIPRSM) on this exact topic and I thought I’d share […]Read more >
This week is a key one for Scotland as a referendum is taking place tomorrow on independence. Scottish residents are being asked to vote yes or no to a proposal and the question is: “Should Scotland be an independent country?” Comms pro Keith Lams takes a look at what communicators can learn from such a debate […]Read more >
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