How Coca-Cola shared a Coke with its employees

An external marketing campaign can be a great chance to get employees closer to customers as well as enhance brand loyalty internally. Aligning your internal and external communication and activities can have huge impact, but how does it work in reality? The Share a Coke campaign has been everywhere I look – from congratulating the Royal […]

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Reasons for IC pros to SMILE

What do you call social media inside your organisation? Do you use the word ‘social’ or something else instead? What are you aiming to achieve from social tools and technologies, do you have a policy in place and what’s the benefit for corporate communication? The answer to these questions will be the building blocks of […]

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Share This Too gears up for launch

Hot off the press… I can now reveal that Share This Too, the follow-up book to the best-selling CIPR handbook, Share This will be published by Wiley this month and is available to pre-order now. Share This Too: More Social Media Solutions for PR Professionals (Wiley, 2013) features 35 contributors, several of whom are successful […]

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Why journalists can make good IC professionals

What route did you take into internal communication? There’s no typical way in, and it’s not uncommon to work alongside people who have found themselves in IC from multiple disciplines. Having a rich mix of experiences can really enhance a comms team and inject some fresh thinking. I started my career as a journalist the […]

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The secret sauce of business success

Employee engagement is the secret sauce of business success… have you got the bottle for it? This fairly provocative title is tied into a new toolkit I discovered today. The topic of employee engagement is a hot one. It has been for a while and the heat looks set to increase. I often write about it […]

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The launch of Internal Comms TV

Today I’ve decided to try something new. With the rise of visual communication, I’m always keen to find new ways of sharing content and try to include as many images and infographics etc that I can find to accompany my blog posts. Having mulled this over for a while, I decided to record the first […]

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How to monitor social media

Do you know how to monitor social media? What information exists to help you and where can you discover what the options are? You’re in the right place. The increasing importance of social media in helping set and shape the news agenda as well as influence public behaviour mean more and more public relations (PR) […]

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What’s the future of business?

Summary of insights from speakers, panellists and audience members at the CIPR’s Share This Live Social Media Conference July 2013.

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Launching the 30 under 30 in IC search

The Institute of Internal Communication (IoIC) has just launched this year’s search for the UK’s 30 under 30 extraordinary people who are making a difference in internal communication. What role do awards like these play? Is there real value in being recognised and therefore in the awards? I’m delighted that IoIC President Suzanne Peck has […]

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How can IC pros be sociable?

On 28 June 2013, @susiegmay and @richardjcooper1 hosted an evening for IC pros in Milton Keynes, UK. It was sponsored by the Institute of Internal Communication (IoIC) and FS1 recruitment. Guest speaker was Rachel Miller @AllthingsIC on “Putting the social into internal communication”

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European practitioners have their say

“Communicating internationally is important and will continue to grow in the future, but many companies are missing the solid organisational structures to do so.” This is just one of the key findings from the European Communication Monitor survey results that were released today. You can download the results here and view them via SlideShare: European Communication […]

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The big yak is nearly here

My postman has been delivering gorilla hands, chalkboards and some secret surprises over the past few weeks as we are now just days away from the big yak. Alongside my fellow The IC Crowd co-founders Dana Leeson and Jenni Wheller, we’ve been plotting and planning a free unconference for internal communication professionals. To find out […]

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