A mini way to communicate
I recently discovered Foldable.Me when they were present at Social Media Inside the Large Enterprise (SMILE) and kindly gave me a little character of myself (pictured – known as a Foldable). I was intrigued by the cardboard people on display at SMILE and asked Andy Bell and Richard Ling from the company to share via my […]
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Kung flu fighting staff chop through flu comms
How do you encourage employees to have a flu jab? This annual ritual is fast becoming a regular occurrence in the comms calendar for many organisations, and I thought I’d share this fresh approach I discovered today. ‘Kung Flu Fighters’, the ‘Flus Brothers’, ‘The Moody Flus’, and a walk along ‘Jabby Road’ all form part […]
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How Thomas Cook communicated its rebrand internally
What happens when you ask 27,000 employees to keep your new brand under wraps for a fortnight before revealing it to the world? You’re in the right place to find out. Following on from my article on 1 October about the Thomas Cook rebranding, I’m delighted to say that their Comms team got in touch […]
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How to communicate the DNA of an organisation
What would happen if you removed your company vision, head office and managers and mission statement? What would you replace them with and how would you communicate it? I heard about a company that has done exactly that and decided to share it with you. One of the organisations I enjoy reading about is Bromford […]
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Your name here?
Over the years I have published around 100 articles from comms pros on my blog, featuring their thoughts on comms books, career advice, initiatives at their workplace and much more. There are lots of smart people working in comms and I’m proud to highlight some of the good work that is taking place inside organisations throughout […]
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Share This Too: Social in corporate communications
Richard Cooper @richardjcooper1 is leading internal communication at the Open University and currently studying for an MSc in Internal Communication Management at the University of Central Lancashire. Here he writes for my blog to review Share This Too: More Social Media Solutions for PR Professionals including my chapter on Social in corporate communications. Thank you for sharing your thoughts Richard. Have you […]
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How to SMILE before, during and after events
More than 100 members of the London Communicators and Engagement Group gathered at Deutsche Bank on Tues 21 Feb to hear @Euan Semple talk about his new book on social media.
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The introverted revolution in internal comms
What do Albert Einstein, Mahatma Gandhi, Al Gore, Rosa Parks, Charles Darwin, Sir Isaac Newton, J.K. Rowling, Eleanor Roosevelt, Steven Spielberg and Steve Wozniak have in common? Answer? Being an introvert. Does that surprise you? Do you have an expectation that to be successful means to be loud and outspoken? Do you media train or […]
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How to release the power of innovation
If I say ‘innovative company,’ who springs to mind? Amazon? Apple? Google? What makes them innovative and why is this important? For the past three years international creative communication agency BergHind Joseph has conducted an annual study, Global Players, to examine emerging trends in how companies “foster a culture of innovation” and how they communicate their […]
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How the history of internal comms can be traced back to the 1920s
What did you want to be when you grew up? I’m assuming that ‘internal communication professional’ didn’t feature among the firefighter/actor/doctor/vet dreams that you had. I’ve written numerous times about the fact there is not one path that leads to IC. Internal communication is often described as a relatively young profession, but what is its […]
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How Coca-Cola shared a Coke with its employees
An external marketing campaign can be a great chance to get employees closer to customers as well as enhance brand loyalty internally. Aligning your internal and external communication and activities can have huge impact, but how does it work in reality? The Share a Coke campaign has been everywhere I look – from congratulating the Royal […]
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Why journalists can make good IC professionals
What route did you take into internal communication? There’s no typical way in, and it’s not uncommon to work alongside people who have found themselves in IC from multiple disciplines. Having a rich mix of experiences can really enhance a comms team and inject some fresh thinking. I started my career as a journalist the […]
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