Putting people first – the promise of employer branding
What are your thoughts on employer branding? Employer brand is used to describe an organisation’s reputation as an employer, rather than the general brand reputation. How does yours shape up? Want to know more? I’ve got a guest post to update us on the latest thinking. It’s not new, many companies have been concentrating on their employer brands […]
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Introducing PR Bloggers – for people who blog about PR
PR Bloggers is a new Twitter account created for people in the public relations industry to share and discover PR blog posts, news and events. You can find it @PR_Bloggers. I asked its creator Rebecca Henderson to share the thinking behind the account and how you can get involved. She’s a PR Account Exec at Lee Peck […]
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Thank you for four years
Today marks four years since I established All Things IC and I’d like to say thank you. From interviewing Jamie Oliver Group employees, to being given a private tour of Harrods and seeing a day-old giraffe at Whipsnade Zoo, life as a consultant is certainly varied! Thank you to everyone who has hired me for comms […]
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What writing 1000 blog posts has taught me
I’ve published 768,000 words on my blog, but some of the best posts will never see the light of day. In this, my 1000th article, I’ll reveal 10 lessons I’ve learned from eight years of blogging. I’ll share mistakes I’ve made, how I overcome writer’s block, the importance of ethics and why I make up my own rules. […]
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Can IC pros use digital platforms to engage employees?
Can internal communication practitioners use digital platforms to engage employees? How can they influence each other? Today Public Relations Masters graduate Gemma Trevers (@GTreversPR) has written a guest blog for All Things IC outlining her research project findings on digital internal communication and employee engagement. I’ll hand you over to Gemma… Can IC pros use […]
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Day 15: Key Digital Trends you need to know for 2017
Today’s Countdown to Christmas article features the Ogilvy Key Digital Trends for 2017. This yearly trend report is a must-read and is published by two of Ogilvy’s digital and innovation leaders, Marshall Manson @Marshallmanson (pictured top) and James Whatley @Whatleydude. The 89-slide report is essential reading for professional communicators so I’ve decided to include it in […]
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Segways and selfies… an alternative Christmas tale
Joseph, resplendent with a man bun, snaps a selfie to capture latte-holding Mary pulling a duck-face in front of the manger. The wise men arrive on segways holding Amazon Prime parcels, while an organic cow munches gluten-free feed outside the stable. The shepherd streams it all via social media to mark the momentous occasion. Huh? […]
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The Oxford Dictionaries word of the year is…
After much discussion, debate, and research, the Oxford Dictionaries Word of the Year 2016 is post-truth. It’s an adjective defined as relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. The Word of the Year shortlist includes one of my favourite words, hygge. (See […]
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Had a neptunian, fire-fanged or lickerous lunch?
When it comes to describing food, what words do you use? Let me guess… delicious, tasty, mouth-watering? A brand new dictionary has been produced featuring a plethora of words to inspire the nation when describing some of our best-loved foods. It fascinated me so I thought I’d share it with you. I challenge you to impress your […]
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Share your inside story for a chance of winning
The fifth annual CIPR Inside #insidestory awards are now open. This is your opportunity to have your hard work recognised by the Chartered Institute of Public Relations and celebrate excellence in internal comms and employee engagement. Every year the group of internal communicators on the CIPR Inside @CIPRInside committee review the programme, and adapt it to make […]
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Introducing Workplace by Facebook
Are you using Facebook at Work? Not in the traditional sense, in the new shiny Enterprise Social Network sense. I’ve been writing about their latest offerings since the start of the year. Now they’ve rebranded to Workplace (formerly known as Facebook at Work) and it’s available to any company or organisation that wants to use it. Facebook […]
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How to make your way inside companies
How can you stand out to make your way inside companies? If you have a dream job in mind, how can you make it a reality? If you are a company, how can you attract the best people? Today I’m going to show you how organisations are using stories as part of their recruitment efforts. Plus I’ll let you […]
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